Replit
Brand Copy Lead
Foster City, CA · Full-time
Sponsorship not specifiedDetected 13 days ago
WritingCommunicationCollaboration
About the role
- With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
- You will be responsible for crafting the voice of our brand, writing breakthrough copy across campaigns, marketing assets, and product surfaces, and ensuring Replit's story shows up with clarity, consistency, and cultural impact.
- Someone who can define timeless brand foundations while also creating standout expressions that inspire, resonate, and endure.
Responsibilities
- Lead copywriting for high-profile product launches, campaigns, events, and cultural activations.
- Create scalable editorial guidelines and frameworks that empower teams across the company to write with excellence.
- Collaborate with designers, marketers, strategists, and agency partners.
- Replit is redefining how software is built, and who gets to build it.
Nice to have
- Experience creating or scaling global brand voice and editorial systems.
- Exposure to writing across motion, digital platforms, and experiential activations.
- Strong presentation and communication skills able to inspire confidence in creative direction across stakeholders.
- Interest in AI, creativity, and shaping the cultural narrative around new technologies.
- This is a full-time role that can be held from our Foster City, CA office.
- The role has an in-office requirement of Monday, Wednesday, and Friday.
- 💹 401(k) Program with a 4% match (US Only)
- 🧑💻 Autonomous Work Environment
Skills
- 6+ years of experience in brand writing or copywriting at leading agencies, technology companies, or in-house creative teams.
- A portfolio that demonstrates conceptual strength and world-class copywriting across campaigns, platforms, and marketing assets.
- Mastery of language, storytelling, and voice, with a proven eye for detail and craft.
Compensation
- 💰 Competitive Salary & Equity
Company info
- making programming accessible, collaborative, and powered by AI.
- To realize this vision, we are building a brand that is as iconic, inventive, and human as the product itself.
- We are seeking a Brand Copy Lead to shape how Replit is expressed across the world.
- You'll move fluidly from high-level concepting to meticulous execution, working closely with design, marketing, product, and external partners to bring the Replit narrative to life.
- This is a role for a Copy Lead who thrives at the intersection of storytelling and strategy.
- This role reports directly to the Executive Creative Director, ensuring close collaboration on vision, craft, and execution.
- Replit Blog https://blog.replit.com/
- Amjad TED Talk https://youtu.be/kCudFI4tcpg?si=l4ViCejV_f2RZkDi
- Operating Principles https://blog.replit.com/operating-principles
- Reasons not to work at Replit https://blog.replit.com/reasons-not-to-join-replit
- Replit is the agentic software creation platform that enables anyone to build applications using natural language.
This listing is sourced directly from Replit's careers page and normalized into a canonical job model.