Gsk

Omnichannel marketing manager

Durham Blackwell Street

Sponsorship not specified$25k-$30kDetected 16 days ago

RESTProject ManagementSEOSEMProcurementHRResearch

About the role

ViiV Healthcare is a global specialty Human Immunodeficiency Virus (HIV) company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV.
Our aim is to think, act, and connect differently through a focus on education for the prevention and treatment for HIV.
This role will be based out of Durham, NC & may be considered for a domestic relocation package.

Lead content creation and execution across core HCP digital channels including brand website, email, social media, programmatic display, standard display, and SEM/SEO
Partner with brand and cross-functional teams to align digital channel execution to the broader omnichannel strategy and HCP customer journey
Manage agency partners in the development of creative assets and execution of digital tactical plans
Manage materials through the Promotional Review Team (PRT) / Copy Approval process, ensuring compliant and timely review of all digital assets
Apply a performance-focused approach to campaign management - establishing key performance indicators, monitoring channel metrics, and dedicating approximately 25-30% of time to omnichannel performance data (including marketing mix modeling and media agency data) to derive insights and drive data-driven optimizations that improve HCP engagement and campaign impact

Bachelor's degree
4+ years of experience in digital marketing, with hands-on experience executing campaigns across two or more of the following channels: website, email, paid social, programmatic/display, or SEM/SEO
Experience managing materials through a formal review and approval process (pharmaceutical PRT/MLR or equivalent regulated industry review)

Experience in HIV, infectious disease, or specialty care therapeutic areas
Depth of experience in social media strategy and execution, including paid and organic social for professional audiences
Familiarity with HCP audience targeting and digital media planning
Experience working with media agency-reported performance data
MBA or advanced degree in a related field
If you have the following characteristics, it would be a plus:
Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.
We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care.

Foster collaborative relationships across brand, medical, regulatory, insights and analytics, and other cross-functional stakeholders

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