Edwards Lifesciences

Manager of Media Strategy, HCP

USA - California – Irvine

Sponsorship not specified$121k-$171kDetected 8 days ago

ForecastingCadenceEHR/EMRPatient CareResearchLeadershipCommunicationCollaborationAdaptabilityOrganizational Skills

About the role

As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever.
Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated.
Edwards' groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery.

The Manager plays a key role in audience strategy, channel planning, and campaign management, ensuring media investments drive measurable impact.
Lead media strategy for multiple HCP campaigns, establishing media goals, channel roles, and investment approach, while guiding tactical considerations in partnership with media agency.
Support strategic analyses around HCP audience segmentation, content personalization and deployment (owned and paid), and data amplification.
Drive translating business objectives into actionable media strategies and executional plans, providing clear strategic direction and guardrails while leveraging agency expertise, tools, and platforms.
Lead ongoing optimization discussions, providing final decision-making on key investment shifts and in-flight adjustments.
Strategic Partner & Thought Leadership
Build strong, trust-based relationships with cross-functional partners across the THV business unit through consistent collaboration and media expertise.
Support development and refinement of HCP audience segmentation, sizing, and targeting strategies grounded in business objectives and available data.
Partner with agency to translate audience frameworks into actionable, platform-ready targeting approaches.
Oversee in-market campaign performance and partner with agency on optimization strategies.

For California (CA), the base pay range for this position is $121,000 to $171,000 (highly experienced).

This role manages the development and execution of integrated healthcare professional (HCP) media campaigns for the THV business unit at Edwards Lifesciences.

This listing is sourced directly from Edwards Lifesciences's careers page and normalized into a canonical job model.