Fresh Tracks Canada

Fresh Tracks Canada

Lifecycle Marketing Operations Manager

VANCOUVER, British Columbia

Sponsorship not specified$85k-$100kDetected 8 days ago
HTMLSQLBigQueryRESTComplianceProduct ManagementConfluenceHubSpotSalesforceMarketoCRMOutbound SalesLogisticsCollaboration

> stay_score

odds of building a lasting career here

26Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70

No strong sponsorship signal in the public record yet. In the full product we resolve the exact legal entity and show its filing history with a confidence score — treat as unverified until then.

Lottery odds assume a STEM candidate.

Personalize to your clock →

> community_outcomes

No reports yet — be the first to help the next applicant.

About the role

  • This role reports to the Senior Lifecycle Marketing Manager and works in close partnership with Marketing, Sales, and Analytics & Insights to execute campaigns that directly influence pipeline and revenue.

Responsibilities

  • Architect, build, QA, and deploy email programs, smart campaigns, and automation workflows in Marketo, operating independently and owning platform decisions end-to-end.
  • Own end-to-end email production across promotional, nurture, trigger, and transactional programs, including dynamic content using tokens, snippets, and segmentation-driven content blocks.
  • Lead the evolution of the Marketo platform: recommending and implementing changes that improve efficiency, scalability, and deliverability, and maintaining a forward-looking view of what is in-build and upcoming.
  • Own the QA process for all outbound email: copy, links, UTMs, rendering across clients, dynamic content logic, and audience targeting before every send.
  • Contribute to quarterly lifecycle campaign planning, bringing an execution and feasibility lens to program design and helping prioritize the roadmap in partnership with the Senior Manager.
  • Own and evolve lifecycle segmentation frameworks in Marketo: behavioral, demographic, engagement-based, and lifecycle stage-based audience definitions that power targeting and dynamic content delivery.
  • Own audience validation end-to-end: confirm segment counts, suppress ineligible records, and verify targeting logic before every send.
  • Own lead scoring model maintenance: ensuring scoring fields are correctly mapped, firing accurately, and reflected in the right segments.
  • Lead API connections between Marketo, Salesforce, BigQuery, and Amplitude: proactively monitoring for errors, diagnosing root causes, and coordinating resolution with DevOps.
  • Own data quality across Marketo and Salesforce, UTM parameter management, campaign tagging, and attribution tracking to ensure reliable downstream reporting.

Requirements

  • 5-7 years of experience in a marketing operations, lifecycle marketing, or CRM-focused role, with demonstrated progression in platform ownership and strategic contribution.
  • Deep, hands-on Marketo proficiency, must be able to independently architect, build, and optimize smart campaigns, segmentation frameworks, dynamic content, and automation logic.
  • Comparable experience with an enterprise-grade marketing automation platform: Oracle Eloqua, Salesforce Marketing Cloud (SFMC), Adobe Campaign, Braze, or Iterable.
  • Experience with Amplitude or a similar behavioral analytics tool
  • familiarity with BigQuery or SQL for data pulls and audience validation.
  • Experience in travel or other high-consideration B2C environments.
  • Experience with Amplitude or a similar behavioral analytics tool; familiarity with BigQuery or SQL for data pulls and audience validation.

Nice to have

  • behavioral triggers, lifecycle stage logic, engagement scoring, and suppression rules.
  • Strong working knowledge of API and integration management:
  • Deep working knowledge of Marketo-Salesforce integration: sync logic, field mapping, lifecycle stage management.
  • Demonstrated experience using AI tools (e.g., Claude, ChatGPT, or similar) in a professional marketing context to improve output quality and speed.
  • Strong data literacy:
  • comfortable pulling reports, reading campaign metrics, and turning performance data into actionable recommendations.
  • Proficient in basic HTML for email formatting and troubleshooting rendering issues.
  • Excellent attention to detail with a track record of owning QA in high-volume email environments.

Compensation

  • $85,000 - $100,000 CAD annually.

Benefits

  • You may be eligible to receive the following benefits, based on your contract type:
  • 3 weeks vacation (4 weeks after your first year)
  • Extended health benefits package

Company info

  • At Fresh Tracks Canada, we craft tailor-made Canadian vacations for people from all over the world.
  • Since 1996, our team of Canadian Insiders have helped our customers plan their vacations and enjoy life-changing travel experiences.
  • In our current team structure, this role also owns hands-on email production and campaign inbox oversight, responsibilities we are actively supplementing with AI tooling as the function scales.
Apply directly at Fresh Tracks Canada →Create a free account for alerts like thisView Fresh Tracks Canada immigration profile

This listing is sourced directly from Fresh Tracks Canada's careers page and normalized into a canonical job model.