Picnic Delivery

Lead Designer, Brand & Growth

San Francisco, CA · Full-time

Sponsorship not specified$139k-$164kDetected 8 days ago

Data VisualizationA/B TestingAccessibilityResearchCommunicationCollaboration

About the role

We are looking for a Senior Brand and Growth Designer to help scale Picnic through high-performing creative across acquisition, activation, and retention.
That includes the moments that matter most on trypicnic.com, in campaign flows, and in the physical office environment where the experience becomes a weekly ritual.
This is a senior individual contributor role with no direct people management.

Partner deeply with Marketing and Product to translate goals into creative strategies, concepts, and shippable experiments.
Lead projects end to end from scoping and ideation through design, production, QA, and launch while setting clear expectations on timelines and tradeoffs.
Collaborate closely with developers to ensure implementation quality, performance, accessibility, and clean handoff.
Create lightweight systems that scale such as templates, modules, reusable components, and practical guidelines that increase speed and consistency.
Support physical and print touchpoints that matter for Picnic in the office such as signage, quick start guides, swag, and event collateral while keeping the brand cohesive with digital.
Build a tight feedback loop with real users by conducting lightweight research regularly, including quick interviews, usability tests, on site observation, and message testing.
5+ years brand/visual design experience
Experience managing design team resources, external freelancers, agencies, etc.
Growth design fluency with demonstrable impact designing against funnels, metrics, experimentation, and iteration.
Own your city: Take full ownership of your city's performance and see the direct results of your ideas and execution every single day.

A data-driven mindset: you are comfortable using data to form hypotheses, prioritize work, and evaluate outcomes.
Cross functional collaboration skills with marketers, PMs, writers, and developers, and the ability to communicate decisions clearly.

Drive real impact: Be part of building the operational engine behind a fast-growing startup that's redefining how work gets done.
Base salary is just one part of your total rewards package.
You may also be eligible for equity awards and an annual performance-based bonus.
Benefits Summary (USA Full-Time Exempt Employees):
Medical, dental, and vision insurance (multiple plans, incl.
Company-paid life and disability insurance (short- and long-term).
Optional supplemental life insurance for self, spouse, and children.
Health Savings Account (HSA)
Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
Time Off policies:
Discretionary vacation days
Paid Bereavement leave

At Picnic, we're reinventing the way employees experience lunch at work.
By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips.
Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.
What we're looking for

This listing is sourced directly from Picnic Delivery's careers page and normalized into a canonical job model.