Welcomemat Services

Digital Marketing Specialist

Austin, TX

Sponsorship not specified$50k-$60kDetected 21 days ago

Data VisualizationA/B TestingSEOSEMGoogle AdsMeta AdsGoogle AnalyticsCRMPerformance MarketingLead GenerationResearchOrganizational Skills

About the role

It's fun to work in a company where people truly BELIEVE in what they're doing!
The ideal candidate is highly organized, creative, and analytical bringing a broad skill set across PPC, SEM, and social media advertising, with a strong passion for performance marketing and continuous optimization.
Fullsteam is an Equal Opportunity/Affirmative Action employer.

Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels
Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI
Collaborate with creative, content, and product teams to align marketing objectives and messaging
Manage advertising budgets efficiently while meeting performance targets
Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background.

Experience marketing SaaS products or B2B offerings
Familiarity with marketing automation tools and CRM platforms
Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO)
Experience collaborating with designers and copywriters on ad creative development
Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness
Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance
Track, analyze, and report on campaign performance using analytics tools (e.g., Google Analytics, ad platform dashboards)
Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising

Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio.
Bachelor's degree in Marketing, Business, or a related field is preferred.
2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)
Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok
Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates
Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)
Strong attention to detail and a data‑driven mindset

This listing is sourced directly from Welcomemat Services's careers page and normalized into a canonical job model.