Opendoor
Senior Manager, Marketing Technology
Miami, FL · Senior
Sponsorship not specifiedDetected 17 days ago
PythonHTMLCSSA/B TestingProblem Solving
About the role
- That means Iterable journeys and CDP audiences that run lifecycle programs on autopilot, a conversion tracking layer that stays clean across every ad platform, and automation that eliminates manual work from campaign launches to performance monitoring.
Responsibilities
- Lifecycle Platform & Campaign Infrastructure Own Iterable end-to-end: configuration, journey architecture, lifecycle triggers, and audience management for welcome, nurture, and re-engagement programs.
- Manage our CDP (Segment Personas): define audience segments, maintain governance and naming conventions, and work with Engineering to ensure data flows to Iterable cleanly.
- Build AI-powered email and SMS template systems - modular, dynamic, and populated by AI at scale - so our lifecycle team can ship programs without relying on agencies or one-off builds.
- Train the team on platform capabilities and self-serve campaign creation so the lifecycle lead can focus on strategy, not production.
- Conversion Tracking & Attribution Own Google Tag Manager and our Segment event taxonomy.
- Partner with Engineering on event tracking implementation, maintain event taxonomy documentation, and troubleshoot conversion data gaps across ad platforms.
- Partner with Engineering to implement and verify CAPI, enhanced conversions, and server-side tracking setups.
- You drive requirements, validate implementation, and own ongoing QA - Engineering builds it.
- Escalate and drive Engineering/Product prioritization when tracking infrastructure needs investment.
- Automation, Tooling & Experimentation Build automated budget pacing alerts, performance anomaly detection, and campaign QA workflows (broken links, UTM validation, tracking checks) for both paid and lifecycle programs.
Nice to have
- Technical Skills: Expert in Iterable, Braze, or comparable ESP at enterprise scale (millions of sends) Strong HTML/CSS for responsive email templates
Skills
- All compensation parameters are based on experience.
- you use AI tools daily - for coding, content, analysis, and problem-solving
Company info
- About Opendoor At Opendoor our mission is to tilt the world in favor of homeowners and those who aim to become one.
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This listing is sourced directly from Opendoor's careers page and normalized into a canonical job model.