Mile Marker

Mile Marker

Supervisor, Paid Search & Social

Hybrid (New York, New York, US)

Sponsorship not specified$75k-$90kDetected 26 days ago
Data VisualizationSEMGoogle AdsMeta AdsForecastingShopifyResearchCommunicationPublic Speaking

About the role

  • Supervisor, Paid Search & Social (Biddable) is responsible for developing, executing, and optimizing paid advertising campaigns across various digital platforms like Google Ads, Facebook Ads, and other bidding-based networks (retail media networks such as Walmart Connect and Instacart), focusing on strategic planning, budget allocation, keyword research, ad creative optimization, and performance analysis to achieve client marketing goals, essentially managing all aspects of "biddable media" through Self-Serve platforms.

Responsibilities

  • Campaign Strategy Lead the strategy, execution, and optimization of paid search and paid social campaigns for multiple clients across various industries.
  • Collaborate with internal teams (creative, content, strategy) to ensure alignment of Campaign strategy, campaign goals, messaging, and performance.
  • Communication and Managerial Capabilities Ability to develop performance decks and clearly communicate performance trends and opportunities to internal and external clients on weekly/bi-weekly or monthly cadence.
  • Mentor and manage a small team of Media planners or Managers providing strategic direction, support, and feedback.

Requirements

  • Minimum of 4 years of experience managing paid search and paid social campaigns with strong platform-level knowledge.
  • Advanced experience with Google Ads, Meta Ads Manager, and Google Analytics.
  • Experience managing budgets and media planning across multiple accounts.
  • The ability to thrive in a fast-paced, agency environment and juggle multiple priorities.

Nice to have

  • Retail or eCommerce platform experience (e.g., Walmart connect, Amazon ads, Shopify, WooCommerce, Magento).
  • Familiarity with tools like Google Tag Manager, Looker Studio, Supermetrics.
  • Google Ads and/or Meta certifications.
  • Preferred (Nice to Have): Retail or eCommerce platform experience (e.g., Walmart connect, Amazon ads, Shopify, WooCommerce, Magento).

Compensation

  • $75,000 - $90,000 per year (Hybrid)
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