Root
Marketing CRM Lead
Remote (United States)
Sponsorship not specified$103k-$129kDetected 6 days ago
Machine LearningData ScienceA/B TestingAccessibilityCRMLeadershipCommunication
About the role
- They will serve as a critical bridge between technical and marketing stakeholders, ensuring Root's evolving brand is expressed consistently and effectively across every customer touchpoint.
Responsibilities
- The Opportunity As Root continues to evolve its customer communications ecosystem, this role will lead the transformation of customer-facing email and SMS communications from disparate systems, teams, and technical environments into a centralized, scalable CRM platform.
- This role combines technical expertise with strategic guidance to ensure Root's CRM capabilities scale effectively to support our ambitious growth goals.
- You'll play a critical role in establishing best practices, building technical infrastructure, and optimizing performance of our email and SMS communications, with particular emphasis on remarketing and partnership-related campaigns.
- Meaning we will support you working in whatever location that works best for you across the US.
- Lead the strategic migration and consolidation of customer communications from multiple internal systems and ownership groups into Root's centralized CRM ecosystem.
- Design, build, launch, monitor, and optimize customer engagement programs across email, SMS, push, in-app messaging, and emerging channels.
- Design and execute customer journeys that support acquisition, remarketing, retention, servicing, and re-engagement initiatives.
- Develop audience segmentation strategies and activation frameworks to improve targeting, engagement, conversion, and customer experience outcomes.
- Lead experimentation efforts across messaging, creative, audience selection, timing, channel mix, personalization, and customer journey design.
- Collaborate with Analytics and Data Science teams to measure campaign effectiveness, evaluate incrementality, and identify optimization opportunities.
Requirements
- The ideal candidate brings experience leading large-scale communications migrations, balancing technical infrastructure and deliverability with customer experience, brand consistency, and business objectives.
Compensation
- $103,000 - $128,500 ( Eligible for Competitive Bonus & Equity Offering) Root is a "work where it works best" company.
Benefits
- Using machine learning and mobile telematic platforms, we've built one of the most innovative insurtech companies in the world.
Company info
- At Root, we're harnessing the power of technology to revolutionize this archaic, complicated industry.
Equal opportunity
- The policy regarding requests for reasonable accommodation applies to all aspects of the hiring process.
- If reasonable accommodation is needed, please contact benefits@joinroot.com.
This listing is sourced directly from Root's careers page and normalized into a canonical job model.