Canvas Worldwide
Associate Director, Data Analytics
New York, NY · Director
Sponsorship not specified$120k-$130kDetected 5 days ago
SQLData AnalysisData VisualizationStatisticsA/B TestingMarketing AnalyticsResearchLeadershipCommunication
About the role
- Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
- Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo.
- Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald's (to name a few…).
Responsibilities
- Partner with the SVP in deploying a full-funnel measurement strategy and test-and-learn agenda, including incrementality testing, experimentation frameworks, and iterative agile MMM approaches
- Develop narratives that translate complex analytical findings into actionable business recommendations
- Deliver actionable insights that inform planning, and investment decisions
- Develop insights that influence media planning, investment allocation, promotional strategy, and business decisions
- Manage relationships with internal and external clients and measurement partners.
- Manage timelines, deliverables, assumptions, risks, and stakeholder expectations across multiple measurement initiatives.
- Manage and mentor Analysts on the team
- Ensure outputs are actionable and support ongoing media optimization and business decision-making
- Maintain measurement roadmaps, documentation, assumptions, and best practices.
- Proven experience managing and developing junior analytics talent.
Requirements
- Bachelor's degree in Statistics, Economics, Mathematics, Analytics, Marketing, or related field; Master's degree preferred
- 5-7 years of experience in marketing analytics, advanced measurement, media effectiveness, or consumer insights.
- Experience with SQL, Tableau, Power BI, or similar analytics and visualization tools.
Compensation
- Salary and Benefits Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity.
Benefits
- Develop quarterly learning agendas focused on key business questions, media effectiveness, and customer behavior.
Equal opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
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