SOTI
Senior SEO and GEO Specialist
Mississauga, Canada – Meadowvale Office (HQ) · Senior
Sponsorship not specifiedDetected 19 days ago
HTMLCSSAlgorithmsLLMsProduct ManagementProduct StrategyProject ManagementSEOSEMContent MarketingGoogle AnalyticsLead GenerationResearchExperimental DesignCommunicationCollaboration
About the role
- SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.
- To us, being visionary is more important than doing things the way they've always been done.
Responsibilities
- Boost SOTI's visibility across LLM chatbots (ChatGPT, Bing Copilot, Google Gemini, Grok, etc.) by optimizing web presence, implementing strategic structured data, and developing content specifically designed for AI discovery mechanisms
- Leverage insights from competitor analysis and SERP trends to identify opportunities and continuously optimize for both traditional and AI-based search results
- Grow SOTI's presence on third-party review sites (G2, Capterra, etc.), driving more reviews and strategically converting those reviews into qualified leads and sales opportunities
- Improve SOTI's organic search performance by identifying high-intent keywords, analyzing search intent, and developing a comprehensive content strategy aligned with customer journey stages
- Audit, monitor, and optimize search engine indexing and ranking performance across global markets using tools like SEMrush, MOZ, Google Search Console, Ahrefs, and other enterprise SEO platforms
- Lead on-page SEO optimization efforts across landing pages, blog content, resource hubs, and product pages to maximize relevance and click-through rates
- Develop and execute backlink acquisition strategies, including digital PR outreach, strategic partnerships, and content marketing initiatives to improve domain authority
- Implement advanced SEO strategies such as topical authority building, content clustering, pillar-cluster models, and semantic SEO optimization
- Demand Generation & Lead Conversion
- Develop and execute strategies to drive demos, trials, and contact inquiries from soti.net through organic channels and apply a demand generation lens to all SEO initiatives
Requirements
- The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line.
- Proficiency with HTML, CSS, and basic web development concepts to communicate effectively with engineering teams
- Demonstrated experience with content strategy development, keyword research methodology, and buyer journey mapping
Compensation
- In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.
Company info
- At SOTI, we are committed to delivering best-in-class mobile and IoT device management solutions.
- We are looking for out-of-the-box thinkers that appreciate the art of creating great software.
- What's in it for you?
- The People - From our humble origins in our founder's basement to our industry-leading position today, SOTI has worked hard to foster a company culture that we can all believe in, a culture that emphasizes personal growth, continuous innovation, and fun.
- SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!
- The Technology - You'll get the chance to work with leading-edge technologies and take on complex and interesting projects as part of highly collaborative and agile teams.
- You will work alongside SOTI's partners which include leading tech giants that will keep you on the cusp of emerging technologies.
This listing is sourced directly from SOTI's careers page and normalized into a canonical job model.