Theorchard

Theorchard

Associate Director, Paid Media & Growth Strategy - The Orchard

United States, New York, New York · Director

Sponsorship not specified$110k-$115kDetected 63 days ago
Data AnalysisA/B TestingGrowth MarketingMentoringPublic Speaking

About the role

  • About The Orchard The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide.
  • The Orchard's comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.
  • The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.

Responsibilities

  • Lead the Strategy vertical within the US Paid Media & Growth Strategy team, fostering a culture that stays creative, culturally relevant, and focused on outcomes beyond the click, including audience growth and long-term artist development.
  • Lead end-to-end strategy for multiple releases, including high-priority, high-visibility releases, shaping bespoke, multi-channel plans that combine digital advertising with non-traditional formats such as creator and UGC programs, OOH, experiential moments, and data capture initiatives.
  • Partner closely with the Senior Director, Global Paid Media & Growth Strategy, to evolve how Premium Services operate, helping balance scalability with high-touch, custom strategies for top-tier artists.
  • Serve as a trusted point of escalation and strategic partner for internal teams, relationship managers, and label partners, helping navigate complex decisions and guide high-stakes campaigns.
  • Support the growth of strategists through mentorship and hands-on guidance, encouraging stronger strategic thinking and more proactive approaches to driving artist and business outcomes.
  • Collaborate closely with Audience Development, Marketing Strategy, D2C, Commerce, Relationship Management, and other cross-functional teams to ensure Paid Media & Growth Strategy is integrated, aligned, and amplifying broader marketing efforts, and drive more efficient business outcomes.
  • You understand how paid media supports artists across the full funnel, from discovery and momentum to sustained fandom and conversion, and how success is measured differently across releases, tours, and long-term artist development.
  • A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
  • The space to accelerate progress, positively disrupt, and create what happens next

Requirements

  • You are comfortable navigating attribution challenges and measurement limitations, and think beyond surface-level metrics.
  • You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day

Nice to have

  • You bring 6+ years of experience in paid media, digital advertising, or growth marketing, with experience leading teams, mentoring strategists, or acting as a senior point of guidance.
  • Experience within the music or entertainment industry is strongly preferred.

Compensation

  • The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for.

Benefits

  • This role will lead the Strategy vertical within the US team, playing a critical role in shaping and evolving the strategic vision, execution, and ongoing development of our Premium Services.
  • An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
  • Time off for a winter recess
  • You understand how paid media contributes to broader outcomes, including organic growth, earned media, and long-term brand and artist equity.

Visa & Work Authorization

  • identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, s
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This listing is sourced directly from Theorchard's careers page and normalized into a canonical job model.