Descript

Descript

Head of Enterprise Marketing

San Francisco, CA or Remote, US · Senior

Sponsorship not specified$180k-$230kDetected 9 days ago
SparkCRMLeadershipCollaboration

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odds of building a lasting career here

57Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role76
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70

Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.

Lottery odds assume a STEM candidate.

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About the role

  • We have 50M+ users, genuine product-market fit, and a real opportunity to move upmarket-converting high-fit self-serve users into consolidated enterprise contracts and going after the accounts that belong in our pipeline.
  • The raw materials are here-a passionate user community, a strong product, and a large market.
  • This hire shapes what we do with them upmarket.

Responsibilities

  • Co-own upmarket pipeline targets with Sales, with shared accountability for sourced and influenced pipeline
  • Build and execute an enterprise demand playbook: ICP definition, target account selection, channel mix, offer strategy, and campaign design and execution
  • Develop a vertical prioritization framework: define which industries and enterprise segments to pursue, in what order, and with what message
  • Design account-based programs with messaging and experiences calibrated to high-fit accounts
  • Source and manage contract and agency resources as needed
  • Partner with Product and Sales to identify high-fit self-serve buyers and design conversion experiments that move them toward consolidated contracts
  • Build lifecycle plays that nurture individual users into team and enterprise buyers
  • Develop and iterate on the plays, offers, and sequences that convert product-qualified accounts into pipeline
  • Build AI-first marketing ops and measurement frameworks that give the team real visibility into what's working
  • We believe in actively building a team rich in diverse backgrounds, experiences, and opinions to better allow our employees, products, and community to thrive.

Requirements

  • Experience at a PLG or product-led company-you understand the self-serve-to-enterprise conversion motion and have driven it
  • you know how to market to users who are also buyers
  • Experience co-owning pipeline targets with Sales in an accountable, collaborative way

Nice to have

  • Deep familiarity with modern ABM tooling and CRM/MAP integration
  • Background in SaaS, media tech, or creative tooling
  • Within your first 12 months, you will:
  • Launch Descript's enterprise demand motion, with a defined ICP, target account list, vertical prioritization framework, and multi-channel playbook
  • Establish a functioning enterprise lifecycle program with RevOps
  • Run at least one high-touch deal acceleration program (EBC, roundtable, or CxO event) in partnership with Field Marketing
  • Our headquarters are located in the Mission District of San Francisco, CA.
  • We do believe there are valuable and serendipitous moments of discovery and collaboration that come from working together in person.

Compensation

  • Own and maintain an annual marketing calendar that aligns campaign activity to business milestones, seasonal growth opportunities, and pipeline targets

Benefits

  • include a generous healthcare package, 401k matching program, catered lunches, and flexible vacation time.
  • For our hybrid roles, we're flexible, and you're an adult-we don't expect or mandate that you're in the office every day.

Company info

  • We are a team of 150 and the backing of some of the world's greatest investors ( OpenAI, Andreessen Horowitz, Redpoint Ventures, Spark Capital ).

Visa & Work Authorization

  • employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status
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This listing is sourced directly from Descript's careers page and normalized into a canonical job model.