Descript

Head of Enterprise Marketing

San Francisco, CA

Sponsorship not specified$210k-$230kDetected 13 days ago

SparkCRMLeadershipCollaboration

About the role

We have 50M+ users, genuine product-market fit, and a real opportunity to move upmarket-converting high-fit self-serve users into consolidated enterprise contracts and going after the accounts that belong in our pipeline.
The raw materials are here-a passionate user community, a strong product, and a large market.
This hire shapes what we do with them upmarket.

Co-own upmarket pipeline targets with Sales, with shared accountability for sourced and influenced pipeline
Build and execute an enterprise demand playbook: ICP definition, target account selection, channel mix, offer strategy, and campaign design and execution
Develop a vertical prioritization framework: define which industries and enterprise segments to pursue, in what order, and with what message
Design account-based programs with messaging and experiences calibrated to high-fit accounts
Source and manage contract and agency resources as needed
Partner with Product and Sales to identify high-fit self-serve buyers and design conversion experiments that move them toward consolidated contracts
Build lifecycle plays that nurture individual users into team and enterprise buyers
Develop and iterate on the plays, offers, and sequences that convert product-qualified accounts into pipeline
Build AI-first marketing ops and measurement frameworks that give the team real visibility into what's working
Co-own and hit upmarket pipeline targets in partnership with Sales

Experience at a PLG or product-led company-you understand the self-serve-to-enterprise conversion motion and have driven it
you know how to market to users who are also buyers
Experience co-owning pipeline targets with Sales in an accountable, collaborative way

Deep familiarity with modern ABM tooling and CRM/MAP integration
Background in SaaS, media tech, or creative tooling
Within your first 12 months, you will:
Launch Descript's enterprise demand motion, with a defined ICP, target account list, vertical prioritization framework, and multi-channel playbook
Establish a functioning enterprise lifecycle program with RevOps
Run at least one high-touch deal acceleration program (EBC, roundtable, or CxO event) in partnership with Field Marketing
Our headquarters are located in the Mission District of San Francisco, CA.
We do believe there are valuable and serendipitous moments of discovery and collaboration that come from working together in person.

Own and maintain an annual marketing calendar that aligns campaign activity to business milestones, seasonal growth opportunities, and pipeline targets

include a generous healthcare package, 401k matching program, catered lunches, and flexible vacation time.
For our hybrid roles, we're flexible, and you're an adult-we don't expect or mandate that you're in the office every day.

employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status

This listing is sourced directly from Descript's careers page and normalized into a canonical job model.