Equifax

Equifax

Senior Director, Demand Generation

USA-Missouri - St · Director · Full-time

Sponsorship not specifiedDetected 24 days ago
SQLA/B TestingSalesforceSalesLeadershipCommunicationCollaborationPublic Speaking

Stay score

odds of building a lasting career here

34Risky
Cap-exempt (no lottery)0
Sponsors this role70
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

Thin sponsorship signal and lottery-bound. A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.

Lottery odds assume a STEM candidate.

Personalize to your clock →

Employer immigration record

from this employer's Department of Labor filings

Green-card filing pattern in this occupation

Context, not a finding about this posting: of this employer's 58 green-card filings in this occupation, 100% were for a worker who already held the job.

Green-card follow-through: 81%

Of 37 labor certifications old enough to have been used, 7 expired without the employer filing the next step. Median time from filing to decision: 498 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.

Reported a layoff in this occupation

In a green-card filing decided 2026-05-20, this employer stated it had laid off workers in Business Intelligence Analysts (GA) during the preceding six months. 3 such filings on record.Describes the period before that filing, not necessarily today. Unlike WARN notices this is occupation-specific and federal.

Files H-1B transfers

27 transfer filings in the last year, covering 27 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.

Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.

Community outcomes

No reports yet — be the first to help the next applicant.

About the role

  • Equifax is where you can power your possible.
  • The ideal candidate is a strategic thinker, collaborator and process builder who scales and aligns marketing effectiveness with a tech-savvy and data-driven approach.
  • Louis-Clayton Function: Function - Marketing Schedule: Full time

Responsibilities

  • Campaign Strategy & Execution: Own the full-funnel marketing strategy, integrating AI-driven insights to optimize demand creation, pipeline velocity, MQL-to-SQL conversion, and campaign ROI.
  • Account-Based Marketing (ABM): Build and scale a strategic account program and tiered GTM approach, utilizing intent data and personalized, multi-touch campaigns to drive penetration within high-value enterprise accounts.
  • Sales Enablement & Alignment: Serve as the primary marketing partner to Sales leadership. Establish clear SLAs for lead handoff, foster 'Smarketing' collaboration, and equip the team with the tools (e.g., Seismic, Demandbase) to turn leads into relationships.
  • Field Marketing & Events: Direct the strategy, budget, and resources for our trade show and webinar portfolio. Implement a tier-based operating model to ensure high-impact engagements at scale.
  • Marketing Operations & Reporting: Partner with marketing data, insights and technology teams to optimize the martech stack (e.g., Salesforce, Demandbase). Ensure clean data hygiene, accurate attribution, and scalable processes
  • Team Leadership: Hire, mentor, and lead a high-performing team, fostering a culture of data-driven experimentation and continuous improvement.
  • Experience developing and operationalizing AI marketing workflows.
  • Own the full-funnel marketing strategy, integrating AI-driven insights to optimize demand creation, pipeline velocity, MQL-to-SQL conversion, and campaign ROI.
  • Build and scale a strategic account program and tiered GTM approach, utilizing intent data and personalized, multi-touch campaigns to drive penetration within high-value enterprise accounts.

Nice to have

  • BA/BS degree; MBA preferred
  • 7+ years marketing experience, with 3+ years leading B2B marketing teams

Compensation

  • We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Benefits

  • We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.

Company info

  • What experience could set you apart:
Apply directly at Equifax →Create a free account for alerts like thisView Equifax immigration profile

This listing is sourced directly from Equifax's careers page and normalized into a canonical job model.