AEG Presents

Sr. Digital Marketing Analyst

Textile Finance, Los Angeles County · Senior · Full-time

No sponsorship$82k-$125kDetected 1 day ago

SQLBigQueryData EngineeringData VisualizationGoogle AnalyticsPerformance MarketingForecastingSignal Processing

About the role

Communicate results to stakeholders, working with media and strategy teams to demonstrate clear actionable insights for media plans, budget forecasting, targeting/audiences, and creative.
Ensure appropriate site tracking is in place to capture relevant data points to measure marketing effectiveness.

Responsibilities

Collaborate with media, marketing, and data teams to inform audience and targeting strategies. Develop tests to evaluate new campaign strategies, ad products, optimization tactics, and targeting features.
Work closely with data team to develop and maintain reporting dashboards for internal and external use, while providing support for ad hot reporting requests.
Provide analytical support to Paid Media and Marketing teams, compiling performance marketing reports across digital channels using internal BI tools, Google Analytics, native advertising platforms.
Build and maintain comprehensive measurement plans to evaluate paid media performance, calculate benchmarks based on objectives, develop + maintain attribution models to identify trends, testing opportunities, and insights by channel, audience, festival/tour/regional show, and business unit.
Partner with Data, Product, Engineering teams to manage data pipelines + ingestion for channel metrics, define data collection requirements and enforce optimal taxonomy for reporting implementations, continual data hygiene + integrity across ad buying and internal platforms.
Manage and lead paid media projects involving data aggregation and measurement tools such as Datorama, Google Analytics / GA4, Tag Manager, DOMO, BigQuery, LiveRamp, server-server integrations with media partners.
Experience developing, designing, and measuring A/B tests.
Effective and organized team player with proven ability to manage multiple cross-functional projects simultaneously
AEG may require an employee to perform duties outside their normal description.

Requirements

BA/BS Degree (4-year) Marketing, Mathematics, Economics, Business, or relevant coursework
4-6 years experience in analytics or similar role, whether on client side, publisher, or agency side
Strong ability to compile reporting and evaluate performance of digital marketing campaigns across multiple channels and touchpoints based on defined objectives.
Knowledge of traditional + digital media metrics, attribution models, media mix modeling (MMM)
Experience pulling large and complex data sets using SQL or similar language

Compensation

$82,158.00 -$125,000.00 Annually

Benefits

This position is not eligible for a bonus under the current bonus plan requirements.
We offer a comprehensive benefits package that includes:

Visa & Work Authorization

ding sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer

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This listing is sourced directly from AEG Presents's careers page and normalized into a canonical job model.