Risepoint
Manager, Lifecycle Marketing
US - Remote · Director
Sponsorship not specifiedDetected 7 days ago
HTMLData VisualizationA/B TestingEmail MarketingSalesforceMarketoCRMLeadershipCommunicationMentoring
About the role
- You will translate lifecycle strategy into high-performing campaigns and journeys across email, SMS, and related channels, ensuring communications are timely, relevant, and aligned to student needs.
- You will serve as a key link between strategy and execution, partnering closely with Lifecycle Marketing leadership, Analytics, and cross-functional teams to bring programs to life.
- Your work will directly impact engagement, conversion, and student experience, while helping scale lifecycle marketing into a more connected, data-driven growth engine.
Responsibilities
- Partner with the Director of Lifecycle Marketing to build lifecycle strategies, and own the translation of those strategies into multi-step journeys that support key stages of the student funnel (lead → applicant → enrolled → start → persistence → graduation).
- Own day-to-day journey orchestration, ensuring communications are timely, personalized, and aligned across channels.
- Lead testing and optimization efforts (A/B testing, segmentation, personalization, send time optimization) to improve performance.
- Analyze campaign and journey performance to identify insights and drive continuous improvement.
- Partner with the Student Success Center to align marketing outreach with call center engagement strategies.
- Collaborate with Paid Media, DX, Creative, and Analytics teams to support cohesive, omni-channel student experiences.
- Maintain audience segmentation, data integrity, and targeting strategies to support effective personalization.
- Manage and mentor junior team members or shared resources to ensure high-quality execution and delivery.
- Lead-to-application and application-to-enrollment conversion rates.
- Hands-on experience building and deploying campaigns in platforms such as Salesforce Marketing Cloud, Marketo, or similar ESPs.
Requirements
- We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service.
- 4-6+ years of experience in lifecycle marketing, email marketing, or CRM marketing.
- Experience with segmentation, personalization, and A/B testing methodologies.
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