Broccoli AI
Strategy & Operations Lead, New Verticals
San Francisco
Sponsorship not specifiedDetected 82 days ago
RESTAgentic AIProduct StrategyCustomer SuccessCommunication
About the role
- Our initial customer base tended toward HVAC, electrical, and plumbing because those are the largest categories within home services.
- However, Broccoli extends naturally to the rest of the industry, including roofing, garage, lawn care, pest control, and more.
- Demand in those verticals is growing rapidly through word of mouth.
Responsibilities
- Own go-to-market by vertical (positioning, marketing materials, partnerships, tradeshow strategy, and channel motion, ensuring every vertical has a sharp, credible story)
- Build the new-vertical playbook (define the repeatable framework Broccoli uses to enter, validate, and scale every future vertical).
- High agency. You don't wait for instructions. You see what needs to happen, build the plan, and drive it across functions.
- Strong analytical ability, including comfort structuring ambiguous problems, building business cases, and pressure-testing assumptions with data.
Requirements
- 6+ years of experience as an operator at a PE-backed home services company, at a top-tier strategy consulting firm (Bain, BCG, McKinsey), and/or high-growth startup
- Excellent executive communication, including the ability to distill complex operational data into clear insights for both internal and customer-facing audiences.
- You can sit across the table from a roofing company owner or a pest control franchise GM and earn their trust quickly.
Nice to have
- prior experience in home services, field services, or vertical SaaS.
- Broccoli is an equal-opportunity employer and complies with all applicable federal, state, and local fair employment practice laws.
Company info
- Develop deep vertical expertise (spending real time with customers in each new vertical to understand how their businesses, workflows, economics, and pain points differ)
- Evolve onboarding and customer success (designing how we onboard, activate, and retain customers in each vertical, and building the playbooks the CS team uses to scale)
- We are hiring a New Verticals Lead to own how Broccoli expands across home services.
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This listing is sourced directly from Broccoli AI's careers page and normalized into a canonical job model.