Black & White Zebra

Black & White Zebra

Social Media Growth Lead

USA · Full-time

Sponsorship not specified$85k-$110kDetected 13 days ago
A/B TestingProject ManagementResearchLeadershipAdaptability

About the role

  • This is not just a content publishing role.
  • Your work will expand our reach, deepen engagement, grow qualified audiences, and make social a reliable source of new ICP subscribers and loyal community members.
  • You understand how senior decision-makers consume content on social platforms - what makes them stop, watch, engage, share, return, and eventually subscribe.

Responsibilities

  • Create short-form, platform-native content across relevant channels
  • Build recurring social formats that strengthen audience habits over time
  • Build and execute social growth campaigns across organic, paid, partner, and platform channels
  • Plan, launch, and optimize paid social campaigns that drive reach, engagement, and subscriber growth
  • Build and manage creator, contributor, expert, and partner amplification opportunities
  • Develop relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, insights, and new features

Requirements

  • You are strong at turning editorial, audio, video, events, and expert insights into platform-native formats that fit how people actually behave on LinkedIn, YouTube, and other relevant channels.
  • You are data-informed and action-oriented.
  • You know how to take a single piece of content, event moment, or expert idea and turn it into multiple social assets, hooks, formats, and distribution opportunities.
  • You are comfortable working across organic social, paid amplification, creator/expert partnerships, employee amplification, and platform-native opportunities to grow a high-value audience.

Compensation

  • This full-time position is available as a remote role that offers an annual base salary in the range of $85,000 to $110,000 USD.
  • Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data.
  • In addition to annual salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.

Company info

  • We're a rapidly growing, independent media tech company headquartered in Vancouver, B.C. Canada.
  • Since 2012, our portfolio of influential digital publications has been helping millions of people succeed at work.
  • We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston.
  • Since then, we've grown into an international team of 70+ creators, strategists, and innovators with a portfolio of more than 15 online publications.
  • We enjoy an impact-driven environment that combines the agility of a startup with the creativity of an agency and the diversity of a global company.
  • In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us.
  • Watch this video to learn why the team love working at BWZ!
  • Our brands cover thought leadership for executives in project management, people management, product management, tech, marketing and many others - with the goal of connecting people with knowledge, skills and tools they need to succeed professionally in the age of AI.
  • We've previously ranked #30 in The Globe and Mail's Fastest Growing Companylist as well as Deloitte'sFast 50 program, received a CMI award for Best Digital Publication for The Digital Project Manager-and we're listed in both Canada's Top Small & Medium Employers, and Best Employers in BC!
  • All of this growth is driven by our commitment to our mission: In a world of evolving skills, practices, and technology, we're creating a playbook for the future of work and empowering communities to create it with us.
  • Want to learn more?
  • Diversity Equity and Inclusion: Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law.
  • We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!

Visa & Work Authorization

  • rtunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected vete
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This listing is sourced directly from Black & White Zebra's careers page and normalized into a canonical job model.