Bankrate

Bankrate

Senior Lifecycle Marketing Manager

United States · Senior · Full-time

Sponsorship not specified$100k-$140kDetected 2 days ago
A/B TestingPublic Speaking

About the role

  • This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices.
  • This is a high-impact individual contributor role for someone who is equally comfortable designing a multi-step journey and presenting their channel results to senior leadership.
  • You'll be expected to diagnose complex problems, move quickly, and raise the bar for how Bankrate communicates with its users.

Responsibilities

  • Channel ownership - Own the full campaign lifecycle for your assigned channels - from strategy and segmentation through build, QA, deployment, and post-send analysis.
  • Journey architecture - Design and manage multi-step, trigger-based lifecycle journeys in Iterable.
  • Build event-driven workflows that respond to user behavior in real time.
  • Document your logic, segment definitions, and decision trees so the team can learn from and replicate your approaches.
  • Creative strategy & briefs - Lead creative strategy for your channels - using performance data to develop testable hypotheses on hooks, CTAs, and formats. Translate data into clear, actionable creative briefs that reduce revision cycles and ship faster.
  • Attribution & reporting - Design and maintain attribution frameworks and custom dashboards for your channels. Evaluate platform-reported metrics against internal attribution to surface discrepancies, guide budget decisions, and reduce over-attribution.
  • Structured experimentation - Design and execute multi-variable experiments (creative x audience x placement) with proper holdout groups. Translate test results into playbooks that improve CVR and can be reused across the team's broader channel suite.
  • Integrate AI into your workflow - Use AI tools consistently to accelerate campaign work - drafting copy, building performance reports, generating test hypotheses, or structuring briefs.
  • Document where AI creates real leverage and share those approaches with the broader team.
  • Analytical mindset - You design experiments with proper holdouts, evaluate results with statistical awareness, and can build a dashboard or attribution model that stakeholders actually trust. You catch discrepancies in platform data.

Requirements

  • Lifecycle channel expertise - 4-7 years owning lifecycle marketing campaigns with direct accountability for performance.
  • Experience managing email, push, or SMS channels end-to-end in a platform like Iterable, Braze, or similar.
  • Strong Iterable proficiency - You can build multi-step journeys, configure event-triggered workflows, set up dynamic segmentation, and troubleshoot delivery issues without engineering support.
  • Creative operator - You can write a strong brief, give useful creative feedback, and identify what's driving a performance change at the copy or format level.
  • You can take a complex performance story and distill it into a crisp recommendation for a senior leader.

Compensation

  • Total Cash Compensation Range: $100,000 - $140,000 per year
  • This role is also eligible for a target bonus. Actual compensation varies based on location, experience, and qualifications.

Benefits

  • That's why we offer a generous and flexible PTO policy.
  • Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
  • Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.
  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.
  • This role is also eligible for a target bonus.

Company info

  • Bankrate is where Americans go to get the best price on life's most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country. For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition - helping to make the American dream more affordable for everyone.
  • Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.
  • We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.
  • If you are based in California, we encourage you to read this important information for California residents linked here.
  • Bankrate is where Americans go to get the best price on life's most important financial decisions.
  • By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more.
  • As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate's rate data is the national standard.
  • This commitment to precision is reflected across all its products.
  • In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country.
  • For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume.
  • Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition - helping to make the American dream more affordable for everyone.
  • Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law.
  • Employment at Red Ventures is based solely on a person's merit and qualifications.
  • We are committed to providing equal employment opportunities to qualified individuals with disabilities.
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