Inspire Brands

Inspire Brands

Director - Brand Experience - Arby's

Atlanta Support Center · Director

Sponsorship not specifiedDetected 33 days ago
Data AnalysisStatisticsResearchCommunication

About the role

  • This role is responsible for leading the brand experience strategy across end-to-end consumer journey and strategic marketing activities.
  • We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company.
  • We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table.

Responsibilities

  • Accountable for building and d irect ing brand calendar strategy utilizing cross-functional inputs (e.g., LTOs, ops/marketing initiatives) to deliver business goals for year, month, week
  • Manages Franchisee Association meeting and stakeholder guidance
  • Manages the performance and career growth of team
  • The Director - Brand Experience will drive the full-bar (on and off-prem) business by enabling a wholistic view of the business, driving identification of business objectives and prioritization.
  • The rol e will quarterback overall execution of brand plans, working cross - functionally, and vertically, to deliver against topline goals.

Requirements

  • 4 year Degree in Business Administration, Marketing, Statistics, Social Science, etc
  • 10+ Years of experience in Strategy, Marketing, Research, Data Analytics, Consulting, or related field
  • Ability to translate complex business challenges into clear, simple strategies and executable plans
  • Experience in franchisee organization
  • Strong communication skills and ability to speak and write concisely and effectively, adapting messages to a range of audiences
  • Thrives in collaborative, matrixed, and cross-functional organization with strong ability to influence
  • 15% Travel Required

Nice to have

  • Master's Degree Preferred

Compensation

  • Collaborates with VP, Brand Experience and CMO to develop annual marketing plans
  • This role will work closely with the VP, Brand Experience to develop the marketing annual strategic and tactical plan.
Apply directly at Inspire Brands →Create a free account for alerts like thisView Inspire Brands immigration profile

This listing is sourced directly from Inspire Brands's careers page and normalized into a canonical job model.