The Weather Channel

The Weather Channel

Media Manager

New York, NY, United States · Director

Sponsorship not specifiedDetected 4286 days ago
Data ScienceCRMCommunication

About the role

  • Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day.
  • Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks.
  • The Weather Channel online reach 60 million unique Web consumers each month.

Responsibilities

  • Support the WeatherFX product suite, encompassing both standardized off-the-shelf products and customizable solutions.
  • Work with marketers to identify both macro level marketing KPIs and individual in-channel KPIs. Develop a feasible and implementable plan for performance tracking spanning both on and offline conversions.
  • Work cross-functionally internally on onboard new clients & actively manage initiatives.

Requirements

  • Bachelors Degree
  • Minimum 3- 5 years of experience in digital media industry and strong understanding of digital marketing and ad tech ecosystem.
  • Experience working with ad or marketing tech platforms.
  • Experience with both micro and macro level campaign and marketing mix optimization.
  • Experience with multivariate testing.
  • Experience working cross-functionally internally and with client-side teams.
  • Comfort working in a fast-paced, dynamic environment.

Company info

  • Company Description
  • The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital (weather.com, mobile and tablet applications) and Weather Services International (WSI).
  • This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps.
  • TWC has the No.1 app on all smartphones and is the second most used app on all smartphones.
  • WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
  • WeatherFX is the "Weather Intelligent Marketing Platform", developed in 2011 to enable marketers to leverage TWC's robust proprietary weather data set to better inform marketing initiatives.
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This listing is sourced directly from The Weather Channel's careers page and normalized into a canonical job model.