Bombas
Lead Digital Product Manager – Attract & Discover
New York, New York · Full-time
Sponsorship not specifiedDetected 12 days ago
A/B TestingProduct ManagementProduct StrategySEOCommunication
About the role
- The company launched in 2013, after the founders learned that socks are the #1 most requested clothing item at homeless shelters.
- From there, they set out to solve that problem, donating a pair of socks for every pair they sell.
- You make the most comfortable socks in the history of feet.
Responsibilities
- partner with Engineering on crawlability, site structure, schema, and product data enrichment to ensure Bombas surfaces effectively in both traditional search and AI-driven discovery channels.
- Own the content system and visual storytelling surfaces as product experiences - not just templates. Define what content structure, taxonomy, and entry-point design does for conversion at the top of the funnel.
- Serve as the primary product partner to Marketing and Brand for acquisition surfaces - translating campaign needs into durable, reusable product capabilities.
- Lead multi-phase initiatives from problem definition to launch and iteration, coordinating across Engineering, UX, Analytics, Site Merch, Creative, and Marketing.
Requirements
- Different perspectives strengthen our ability to make the most comfortable versions of the products people wear closest to their bodies every day and to serve the communities where we all work and live.
- Comfortable holding both the strategic and executional thread - you can write a product strategy and a tight PRD in the same week.
- You have a point of view on how AI is reshaping organic discovery and can translate that into product decisions without waiting for the roadmap to catch up.
- You're as comfortable in a Marketing conversation about a campaign landing page as you are in an Engineering discussion about crawl budget or routing logic.
- Digital product management experience with meaningful time on search, discovery, SEO, or acquisition-oriented DTC or eCommerce surfaces.
Compensation
- We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
Company info
- We are a team of smart, interesting, diverse, funny, and loving people.
- We offer competitive compensation, employer paid health, medical and dental benefits, 401k with match, paid parental leave, snacks, socks and a fun, relaxed office environment.
- We take the responsibility to make sure you are excited, happy, and find fulfillment in your work very seriously.
- We value fun. This is why we host office lunches, offsite team outings and company retreats.
- We believe in giving back to the community and helping those in need, which is why we volunteer as a team regularly.
- We believe success comes from the collective effort of all, which is why all full-time employees receive equity in the business.
- We understand the value of health, relaxation, spending time with friends and family, and traveling the world and offer flexible paid time off for all full-time employees. This includes over 20 paid company holidays, year-round "Flexible Fridays" and unlimited vacation, sick, and wellness days.
- We understand the importance of communication and offer a monthly phone stipend for all full-time employees.
- We believe a healthy body equals a healthy mind, so we offer a $100 monthly wellbeing reimbursement to all full-time employees.
- What you'll bring:
- A track record of owning top-of-funnel product strategy and moving organic acquisition or on-site engagement metrics with measurable, sustained impact.
- Technical fluency in how search engines, AI crawlers, and on-site search systems work - enough to partner credibly with Engineering on schema, crawlability, and site architecture decisions.
- Strong experimentation practice: you've run A/B tests end-to-end, scope them properly, and report findings in a way that builds confidence in the methodology.
This listing is sourced directly from Bombas's careers page and normalized into a canonical job model.