Bcbsa
Marketing Lead
US IL Chicago E
Sponsorship not specified$114k-$154kDetected 6 days ago
Strategic CommunicationsResearchCommunicationProblem SolvingPublic SpeakingWritingMicrosoft Office
About the role
- Oversees integrated, multi-channel content and campaign delivery, aligning strategies to complex business priorities while partnering closely with Plans and key stakeholders.
- Experience writing for a variety of communication vehicles including websites, multimedia, print and online collateral, and market-facing collateral. - Previous experience in content marketing.
- We may ultimately pay more or less than the hiring range and t his hiring range may also be modified in the future.
Responsibilities
- Serves as a center of excellence and trusted advisor to BCBS Plan marketing leaders and internal stakeholders, building scalable frameworks, tools, and best practices that drive enterprise alignment and consistency across the system.
- Develops and implements marketing strategies, plans, and tactics for BCBSA national programs, translating business priorities and audience insights into actionable recommendations aligned with enterprise objectives.
- Oversees content development and creative direction for marketing deliverables including presentations, collateral, and digital content; develops messaging frameworks, value propositions, and brand guardrails that balance consistency with flexibility.
- Manages third-party agency and in-house resources in support of marketing campaigns, ensuring seamless planning, execution, reporting, and optimization.
- Identifies and integrates AI-enabled approaches and emerging technologies into marketing practices; develops playbooks and tools that enable scalable execution across internal teams and local Plans.
- Advanced oral and written communications skills with knowledge of grammar and composition principles to create effective writing for diverse audiences
- Advanced ability to develop and execute results-driven communications
Requirements
- Required BS Marketing, Communications, New Media or related field
- Proficiency with Microsoft Office
- Familiarity with AI-enabled marketing tools and emerging technologies that enhance audience targeting, content development, and campaign effectiveness
- Required BS Marketing, Communications, New Media or related field; or equivalent work experience
Skills
- Knowledge Skills and Abilities
- Advanced promotional writing skills
- Advanced analytical and problem-solving skills
Compensation
- Leads and facilitates marketing Plan Collaboratives (e.g. the B2B Marketing Collaborative), setting annual priorities, tracking deliverables, and advising local Plans on marketing strategies and campaign needs for their service areas.
Benefits
- Required 7+ Years marketing/communications planning and implementation, preferably in health care
- A minimum of 7 years marketing/communications planning and implementation, preferably in health care.
- This job is also eligible for annual bonus incentive pay.
- We offer a comprehensive package of benefits including paid time off, 11 holidays, medical/dental/vision insurance, generous 401(k) matching, lifestyle spending account and m any other benefits to eligible employees.
This listing is sourced directly from Bcbsa's careers page and normalized into a canonical job model.