Coverys
Senior Manager, Marketing & Communications
Boston · Senior
Sponsorship not specified$134k-$158kDetected 1 day ago
Graphic DesignSEOEmail MarketingSocial Media MarketingBrand StrategyGoogle AnalyticsCRMBusiness DevelopmentLead GenerationNegotiationLeadershipCommunicationProblem SolvingPublic SpeakingMicrosoft OfficeSharePoint
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33Unrated
Cap-exempt (no lottery)0
Sponsors this role0
Entry-level history0
PERM / green-card track0
Lottery odds (Level III)83
Fits your clock70
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About the role
- include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
- The base salary range for this role is $134,200 - $157,800.
- If you're a caring and customer focused individual who enjoys working with passionate team members, Coverys is the right company for you!
Responsibilities
- Develop and oversee crisis communications and public relations strategy and tactics designed to strengthen the image of the company. Function as a press spokesperson for the Company, as needed.
- Support the company's association marketing strategy by segment with marketing communications tactics including sponsorships and tradeshow participation.
- Analyze competitive landscape and target market's mindset and buying criteria to develop persuasive communication materials.
- Collaborate with internal stakeholders to develop and implement strategic communication programs to promote business and corporate initiatives.
- Produce clear, inviting and persuasive messaging with a consistent brand voice for consumers and agents that drives sales and customer loyalty.
- Develop and manage media strategies aligned to reach targeted audiences and business goals.
- Manage tradeshow display design, including pre and post promotions and marketing events.
- Support design and content for marketing proposals, renewal materials, etc.
- Develop integrated strategic marketing communication plans to articulate and support Coverys products and services, and brand strategies for ongoing business support in regional and national marketplace.
- Manage the Corporate Communications staff to plan and execute communication projects, including conceptualizing, writing, editing, execution, and evaluation.
Requirements
- Manage outside resources such as advertising agencies, graphic designers, printers, or other services that must be outsourced to support the business needs of the company.
- Previous experience managing and leading a team required.
Nice to have
- Bachelor's degree in Marketing, Communications, Business or related discipline with a minimum of 10 years of related work experience, master's degree preferred or equivalent industry experience.
Compensation
- The base salary range for this role is $134,200 - $157,800.
- Oversee editorial function for Coverys written product descriptions and corporate content including publications, Annual Report, PowerPoint presentations, marketing documents and letters, case studies, product and services descriptions, fact sheets, websites, internal SharePoint site, brochures, and videos.
Benefits
- Public relations, working with outside PR agency and internal leadership and content experts to develop and cultivate earned media coverage and our thought leadership strategy.
- Working knowledge of the healthcare and insurance industry preferred.
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This listing is sourced directly from Coverys's careers page and normalized into a canonical job model.