Once Upon a Farm

Once Upon a Farm

Social Media Manager TikTok and Founder

Los Angeles Metropolitan Area · Exec · Full-time

No sponsorship$100k-$110kDetected 14 days ago
Content MarketingWritingLogistics

About the role

  • The actual salary offer will carefully consider a few factors, including skills, qualifications, experience, and location.
  • Our Business: At Once Upon a Farm, a better story starts here.
  • Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives - just simple, real, nutritious snacks your entire family will love.

Responsibilities

  • Develop and execute a platform-native content strategy built around Once Upon a Farm’s product lineup, brand mission, and cultural relevance to young parents and Gen-Z consumers
  • Build and manage Once Upon a Farm’s TikTok Shop presence along with the E-Commerce team, driving traffic, conversion, and repeat purchase through shoppable content, live formats, and product integrations
  • Partner with the Senior Manager of Social Media on cross-platform content strategy, ensuring TikTok content complements and amplifies Once Upon a Farm’s Instagram and YouTube presence
  • Work proactively within your budget to find and develop agencies and influencers who can create additional TikTok Content for the brand.
  • Develop recurring formats and series that build audience loyalty and drive saves, shares, and follows
  • Brief and collaborate with the Partnerships & Influencer team to activate creators who extend OFarm’s TikTok reach and authenticity.
  • Own vendor selection, outreach, payment and execution for the TikTok platform including agencies, CGI creators and videographers.
  • Develop repeatable formats for founders that are engaging, sustainable, and distinctly theirs
  • Partner with the E-commerce team to align TikTok content with promotional calendars and TikTok Shop campaigns
  • Demonstrated ability to grow a TikTok account and drive measurable business outcomes—including TikTok Shop—through original content

Requirements

  • This role will have vendor resources, but must be able to execute content on their own as well.
  • Personally concept, shoot, edit, and publish much of Once Upon a Farm’s TikTok content—you are the creator, not just the director

Skills

  • you can concept, shoot (ideally on mobile), and edit (CapCut, Adobe, or equivalent) a high-performing TikTok video yourself
  • Experience in CPG, beauty, food, lifestyle, or wellness brands strongly preferred
  • Strong copywriting instincts with the ability to adapt voice across Onec Upon a Farm’s brand and founders’ personal tone
  • Comfortable working with senior stakeholders and talent; professional, organized, and discreet
  • Must provide a portfolio that includes TikTok content you personally created and can speak to the strategy and outcome behind
  • Must demonstrate measurable TikTok results: follower growth, viral content, Shop-driven revenue, or equivalent
  • Must be comfortable on-screen and directing talent in a low-fuss, high-output production environment
  • Previous exposure to cross-functional work between Sustainability and People & Culture preferred
  • This role must be based out of Los Angeles, CA, NYC or San Francisco
  • Please note that visa sponsorship is not available for this position
  • Compensation
  • Full-Time, Salaried, Exempt

Compensation

  • The anticipated salary range for this position is $100,000.00 to $110,000.00.
  • The actual salary offer will carefully consider a few factors, including skills, qualifications, experience, and location.
  • Certain positions are eligible for additional forms of compensation, such as bonuses, stipends, and role-specific perks.
  • New Hire Remote Life Stipend + annual Nourish and Nurture Allowance

Benefits

  • Unlimited Paid Time Off
  • Paid Time Off to fulfill civic responsibilities, including jury duty and voting in local, state, and national elections
  • Medical Insurance for the employee is covered at 100% on select plans, with additional plan options at a reduced cost to the employee
  • Vision and Dental Insurance are covered at 100% for the employee and dependents
  • Life insurance
  • Flexible spending account and Health Savings Accounts for applicable plans
  • All other benefits, leaves, and insurance as required by law, based on your specific residence
  • Create content spanning product storytelling, childhood nutrition education, brand values, and culturally relevant moments—all tailored for a TikTok-first audience

Company info

  • Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.
  • We're on a greater mission in providing organic, crave-worthy snacks and meals for children of all ages.
  • Our recipes are crafted with only the best organic ingredients - whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection- to support your growing kids at every stage.
  • We support and champion farmers who supply the highest-quality organic ingredients for our foods.
  • We help parents keep their promise to provide the best nourishment for their children’s bodies and souls.
  • We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others.
  • We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families.
  • Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.
  • Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch.
  • We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge.
  • And while we’re invested in our product, we’re equally invested in one another's success.
  • Once Upon a Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs.
  • We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet.
  • Bring your whole self to your work at Once Upon a Farm, a proud equal-opportunity employer.
  • In your application, please feel free to note which pronouns you use.
  • In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it.
  • Once Upon a Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.
  • Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.
  • This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
  • This job description is a summary of duties; it is by no means an all-inclusive list but is merely a broad guide of expected duties.
  • You must reside in the United States to be considered for this position.
  • Must be 18 years or older at the time of application.
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  • We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch.

Visa & Work Authorization

  • Please note that visa sponsorship is not available for this position
Apply directly at Once Upon a Farm →Create a free account for alerts like thisView Once Upon a Farm immigration profile

This listing is sourced directly from Once Upon a Farm's careers page and normalized into a canonical job model.