The Farmer's Dog

The Farmer's Dog

Director, Growth

New York, New York, United States · Director

Sponsorship not specified$190k-$205kDetected 22 days ago
AlgorithmsRESTLLMsA/B TestingOKRsSEOSEMGoogle AdsGoogle AnalyticsBudgetingExcelPerformance ManagementLeadershipCollaborationMentoring

About the role

  • You'll have the opportunity to take the foundation we have in place (including an existing team of high-performing operators) and evolve it to establish The Farmer's Dog as the leading trusted pet care brand and the best option for dogs.
  • What do we believe is important to achieve those goals?
  • Where do we expect you to have an impact?

Responsibilities

  • AI Adaptation: Staying ahead of search engine algorithm updates and AI-driven search changes to maintain a competitive advantage, including AI-driven discovery, LLMs, and AI overviews in the SERP.
  • Budgeting & LTV Optimization: Managing substantial budgets and optimizing spend to drive LTV-positive growth.
  • Partnership: Partner with the Brand Content team to ensure authoritative, accurate, and compelling content consistently outranks negative or low-quality narratives.
  • You lead through others - you don't need to be the one to 'do all the things' to have an outsized impact.
  • To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals.
  • That's why we're looking for a highly innovative, strategic, and data-driven Director, Growth to build and scale channels via flywheels and to drive sustainable, long-term growth for The Farmer's Dog.
  • Reporting into our SVP of Acquisition, the Director of Growth role is designed to unify organic and paid search strategies to maximize visibility, drive traffic, and improve ROI.

Requirements

  • You have 7+ years of experience in digital marketing, with deep knowledge in Paid Search, SEO, AEO and PPC/SEM.
  • You have a technical understanding of search algorithms, PPC bid strategies, website architecture, and HTML.
  • You are an exceptional people manager.
  • You are a maximizer - you continue to set the bar higher.
  • You're not afraid to disagree, and yet you can also comfortably admit when you were wrong.
  • You are skeptical, peek around corners effectively and continuously, and you are right the first time most of the time.

Compensation

  • Market-competitive compensation and equity packages

Benefits

  • The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
  • Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
  • Defining the overall vision for both organic (SEO) and paid (SEM/PPC) search to deliver on customer acquisition objectives.
  • Market-competitive compensation and equity packages
  • Comprehensive Healthcare, Dental, and Vision
  • Company supported mental health benefits

Company info

  • The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
  • To date, The Farmer's Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
  • #LongLiveDogs
  • What We Stand For and Where You'll Come In
  • We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors.
  • Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.
  • We have big ambitions, our mission is to give dog lovers true peace of mind by helping them do the best for their dogs - this will require us to completely reimagine how we care for our dogs and drive meaningful shifts in an industry that is desperate for change.
  • We don't believe this is possible by implementing "best practices" or operating how the rest of the industry operates.

Equal opportunity

  • The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status.
  • For more information, please visit Know Your Rights.
  • Reasonable Accommodations
  • TFD complies with applicable federal, state, and local disability laws and makes reasonable accommodations for applicants and employees with disabilities.
Apply directly at The Farmer's Dog →Create a free account for alerts like thisView The Farmer's Dog immigration profile

This listing is sourced directly from The Farmer's Dog's careers page and normalized into a canonical job model.