Katana

Senior Acquisition Manager

Toronto · Senior

Sponsorship not specifiedDetected 16 days ago

SQLGoogle AdsContent MarketingHubSpotGoogle AnalyticsSalesAccount ManagementSupply Chain5G/LTECollaboration

About the role

Own paid acquisition strategy across Google Ads, LinkedIn, Meta, and Reddit - where we invest, what we test, how we allocate budget
Design experiments with a clear hypothesis and success criteria, direct our performance agency on execution, and decide what scales or dies based on results
Lead the performance agency relationship: brief campaigns, review work, hold them accountable to pipeline outcomes
Build the ABM motion for Advantage from scratch: define account selection criteria, build the target account list, and design the campaign structure
Design an ABM approach that fits how we actually sell - not a hyper-personalized list of 20 accounts, and not a mass, un-targeted list either.
Build nurture sequences suited to a longer B2B sales cycle - not a generic drip
Partner closely with our Account Executives and Solutions Engineers so acquisition programs align with sales priorities, handoffs are clean, and real pipeline intelligence feeds back into campaign strategy
Build the trust and working model between marketing and sales for Advantage from the ground up
Opportunity to have a real impact at a global growth company and own a domain that directly drives revenue

You have deep, proven ABM experience - you've either built a program from scratch yourself, or been close enough to the center of one across multiple companies that you've seen it succeed and seen it fail.
You know what a strong program actually looks like, you can spot what's going wrong in someone else's, and you know what to do about it.
You can name a program, the ICP, the channel mix, and the outcome - and explain why you built it that way and what you'd do differently
You can look at attribution data, identify what is and isn't actually correlated to revenue, and reallocate budget accordingly - not just report on CTR and CPM
You can look at a dashboard full of data and quickly spot what's off - what's a benchmark issue versus a real problem - and know exactly what to do about it on the spot.
You can direct and hold an external performance agency accountable to pipeline outcomes, not just campaign activity
You can explain a specific campaign or program you killed - and why
Familiarity with HubSpot, GA4, and customer data platforms (learnable if you're strong everywhere else)
Experience in the Free plan / PLG side of acquisition

Work with our content writer and designer so nurture content is grounded in what prospects actually need, not just what we want to say
Kill or rebuild what isn't moving pipeline
Connect low-level attribution events to SQL and closed-won data so you know which programs are real
Use AI tools daily to surface patterns and move faster than manual analysis allows - this is baseline, not a differentiator
Bring insight to marketing, sales, and product in a way that changes decisions, not just informs them
Make sure paid and organic acquisition reinforce each other, including AEO
Feed performance data back into content strategy
Final decisions are always made by people.
Ask us anytime about what this means.

A competitive, market-aligned salary and employee stock options
Time off that's genuinely encouraged: statutory annual leave aligned with local requirements, with a global minimum of 4 weeks, 3 paid health days annually, and your birthday off
Home office stipend
Health & wellness stipend

Work with a talented, highly committed, global team across marketing, product, sales, and beyond - distributed and hybrid, with one office in Tallinn, Estonia
Flexible, remote-first work (we are a results-driven team)

This listing is sourced directly from Katana's careers page and normalized into a canonical job model.