A16zcrypto

Performance Marketing - Google

New York Office

Sponsorship not specified$150k-$215kDetected 28 days ago

SQLData VisualizationA/B TestingPerformance MarketingOrganizational Skills

About the role

Kalshi has defined a new category: prediction markets.
Kalshi allows people to trade on the outcome of any events and turn any question about the future into a financial asset.
ROLE ROADMAP User acquisition is one of the most important growth levers at Kalshi.

Own the day-to-day management of Google acquisition campaigns
Manage campaign budgets, bidding strategies, audience targeting, and optimization workflows
Launch and manage testing initiatives across targeting, creative, bidding, and campaign structures
Partner closely with Growth, Creative, Analytics, and Product teams to improve acquisition performance
Develop reporting frameworks and performance insights that inform growth strategy
Identify new opportunities within Google's advertising ecosystem to drive incremental growth
Build scalable processes for campaign management, optimization, and performance tracking
Own channel-level performance and accountability for acquisition outcomes
You'll own the day-to-day management of Google campaigns, including budget allocation, bidding strategy, audience targeting, creative testing, and performance optimization.
well… build the largest financial market on the planet.

3-5 years of experience managing Google acquisition campaigns, with significant experience running Google UAC campaigns
Strong understanding of mobile app acquisition and performance marketing
Strong analytical skills and ability to make data-driven decisions
Experience managing meaningful advertising budgets and scaling acquisition programs
Ability to identify growth opportunities and execute against them
Experience managing large-scale consumer acquisition campaigns
Experience in fintech, consumer technology, gaming, trading, or mobile app businesses
Familiarity with broader paid acquisition channels beyond Google
Experience working in a high-growth startup environment
Strong understanding of experimentation frameworks and incrementality testing

$150,000 to $215,000 annually plus equity and benefits.
This salary range is based on the current available market data, and represents the expected salary range for this role.
Kalshi has minimal hierarchy and few titles, but has broad ranges of experience represented within roles.
Should you have compensation expectations that exceed these bands, we'd love to hear from you and would welcome you to reach out to further discuss.
Meritocracy is at our core, and we value people who take ownership and figure (usually hard) things out.
We love our craft deeply and are proud of what we put out in the world.

We are committed to our vision of building something big… but also useful: a product that brings more truth through the power of markets.

bring more truth to the world through the power of markets.
we hire really talented people, work really hard, and enjoy the climb.
We are looking for ambitious and exceptional people to join our (relatively small) team to help us build the next generation of financial markets.
We believe that winning on paid acquisition requires relentless optimization, deep platform expertise, and a constant focus on improving performance.

Kalshi is committed to creating a culture of inclusion and belonging, and we are proud to be an equal opportunity employer.

This listing is sourced directly from A16zcrypto's careers page and normalized into a canonical job model.