Base Power Company

Brand & Offline Marketing

Austin, TX

Sponsorship not specifiedDetected 28 days ago

Performance MarketingCollaboration

About the role

You'll be the person who figures out how a TV buy becomes a retargeting audience, how a sponsorship lives beyond game day, and how we measure whether any of it is actually working.
You'll work closely with our performance marketing, paid media, and creative teams to make sure the brand and demand sides of our marketing are pulling in the same direction.
The Growth team at Base is lean, high-ownership, and results-driven.

Digital extension of offline: You'll drive how we bring offline campaigns into digital: syncing TV buys with connected TV, activating sponsorship audiences in paid social, retargeting people exposed to OOH.
Agency and vendor relationships: Day-to-day ownership of our media partners and vendors. You manage the relationships, hold them accountable to performance, and know when to push and when to trust.
Sponsorship activation: We have active athlete and brand partnerships. You'll own how those come to life across channels and how we get the most out of what we're already paying for.
Experience managing agency and vendor relationships, including holding partners accountable to results

4-10 years in marketing, with meaningful hands-on experience running brand and offline campaigns from brief to execution
You know what it takes to get a TV spot on air or negotiate an OOH buy
Consumer marketing experience is required

That means TV, OOH, radio, and sponsorships, plus how each of those extends into digital.

Base is America's next-generation power company.
We're rebuilding the foundation of modern civilization-electricity-by deploying a vast network of distributed batteries that is transforming today's fragile, centralized grid into a resilient and abundant system.
We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
We operate with clear accountability, tight feedback loops, and a strong bias towards action.
Marketing works closely with design, sales, and product to build scalable systems that support the rapid buildout of America's next-generation power company.
Base is a startup, which means priorities shift and evolve quickly.
Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.
Rebuilding the grid is a big challenge.
We work hard because we care deeply about the impact we're creating.
We work in-person.
It's not a 9-to-5.
We are all-in.
Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we're creating. We work in-person. It's not a 9-to-5. We are all-in.

You'll be the person who figures out how a TV buy becomes a retargeting audience, how a sponsorship lives beyond game day, and how we measure whether any of it is actually working.

This listing is sourced directly from Base Power Company's careers page and normalized into a canonical job model.