Story Cannabis
Vice President, Marketing
Remote - United States · Exec · Full-time
Sponsorship not specifiedDetected 22 days ago
Email MarketingBrand StrategyBudgetingUnityLeadershipCollaboration
About the role
- The Vice President of Marketing will develop and drive Story's marketing strategies, establish plans, targets, and deliverables, and lead the marketing team to execute across all channels.
- This role will work collaboratively with key cross-functional partners across multiple markets to establish and oversee the execution of the brand strategy, expanding our overall customer reach.
Responsibilities
- Create, implement, and monitor marketing strategies to improve brand awareness for the Story Corporate brand and Story's house of brands.
- Develop cohesive marketing plans that support business initiatives while ensuring the brand has a focused, holistic message across marketing channels while increasing brand awareness and overall revenue.
- Lead the creation of brand marketing content/collateral that promotes a consistent voice across our retail and wholesale business.
- Manage national marketing budget, ensuring initiatives are appropriately measured and reported on.
- Build relationships with stakeholders and the media to implement public relations strategies.
- Report on market trends, conduct competitive analysis, and data findings to understand our customer base to support our marketing strategy.
- Manage and develop a team who will execute across brand, retail, product, social/digital, PR, events, and partnerships.
- shift the cannabis narrative and create something better.
- Data drives how we grow.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 15+ years of experience, with previous position(s) in a marketing leadership role.
- Proven leader and creative thinker with a track record of translating thinking into action plans and output.
- The ability to translate marketing data and insights into actionable strategies and go-to-market plans that produce meaningful business impacts.
- Experience managing complex projects and programs that requires strong leadership to align multiple teams and stakeholders.
- Ability to flex between high-level strategic thinking and tactical project management.
- The ability to travel to our corporate office and other markets as needed.
Compensation
- Paid time off (PTO) including 8 paid holidays per year*
Benefits
- Paid time off (PTO) including 8 paid holidays per year*
- Medical, Dental, and Vision Insurance*
- 401k retirement savings plan*
- Company paid Short-Term & Long-Term disability*
- Company paid Life Insurance*
- Commuter benefits*
- Our vision is to bring hope, happiness, and healing to the world through cannabis, and we're doing it one state, one store, and one customer at a time.
Company info
- Story Cannabis was built by misfits on a mission - people bold enough to shift the cannabis narrative and create something better.
- Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we're just getting started.
- Leadership defines how we show up.
- Gratitude keeps us grounded.
- Unity fuels our momentum.
- And growth, in every sense, inspires everything we do.
- If you're ready to challenge what's expected and shape the future of cannabis, your next chapter starts with Story.
- We are committed to considering all candidates based on their qualifications, skills, and potential to contribute to our team, rather than focusing solely on past legal encounters.
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This listing is sourced directly from Story Cannabis's careers page and normalized into a canonical job model.