Nash
Product Marketing Lead
San Francisco
Sponsorship not specifiedDetected 98 days ago
LLMsProduct StrategySalesforceCRMSalesLogisticsCadenceShopify
About the role
- This is the strategic seat where positioning, narrative, customer truth, competitive worldview, and launch craft come together.
- It is also where the next chapter of Nash's product strategy is shaped.
- Product marketing can take many different forms in different organizations...
Responsibilities
- Lead launches end to end, from shaping what gets built and when, through messaging, assets, sales enablement, and post-launch measurement of whether the launch actually moved the business
- Be the most authoritative voice on the customer inside Nash. Distill the full breadth of customer signal into the patterns that matter, so Product can build against truth and Sales can sell against reality
- Own competitive intelligence: a living worldview on every competitor that matters, refreshed continuously, that a Sales rep can use in a deal at 4pm on a Friday
- Build the launch system itself (the cadence, the rituals, the templates, the prompts, the playbooks) so each launch compounds rather than getting reinvented
- Partner with Sales as a strategic peer.
- But also build the system so your knowledge scales without you: living competitive intel, talk tracks grounded in real customer signal, enablement that a rep can pull from at 4pm on a Friday without pinging anyone.
- Partner with Product as a peer. Challenge the roadmap with customer signal, shape what we build, not just how we describe it
- Build and grow the PMM function over time as Nash scales
- You'll report directly to our Chief Growth Officer (whose career has been building and leading marketing, growth, and product organizations at companies like Twilio, Plaid, and Salesforce).
- Partner with Sales as a strategic peer. Be the deepest student of our market, our buyers, and the problems they're actually trying to solve, and the best teacher of it across the org.
Requirements
- 8+ years in product marketing or adjacent roles, with shipped work at a high-growth B2B technology company that you can defend in detail (the decisions, the tradeoffs, the outcomes)
- Demonstrated ability to operate at the intersection of technical, business, and creative, not just one of the three
- You can hold a worldview in your head and turn it into copy that sticks
Nice to have
- prior experience in logistics, commerce infrastructure, or B2B platforms with a technical buyer
- time spent as a PM or in a customer-facing role earlier in your career
Skills
- technical curiosity, business acumen, and creativity.
- The skills are hard enough to find in one person.
- Great PMM teams are not measured on what they did.
- They are measured on what they got the company to achieve together.
- They don't ask the org to enable them.
- They enable the org.
- How We Work: AI-Native, By Default
- Product marketing at Nash is AI-native and builder-led.
Compensation
- ✅ Competitive compensation and opportunity for equity
Benefits
- Own Nash's positioning and narrative across audiences: enterprise retailers, grocers, pharmacies, restaurants, healthcare, platforms, partners, and the broader category we're shaping
- ✅ Competitive compensation and opportunity for equity
- ✅ Flexible paid time off
- ✅ Health, dental, and vision insurance
Company info
- the speed and surface area of what one product marketer can produce has changed by an order of magnitude in the last eighteen months.
- Customer interview synthesis, competitive teardowns, narrative iteration, message testing at scale, launch asset production, sales enablement, internal narrative documents: every loop has compressed.
- We want someone who feels that in their bones and uses it to compound their craft, not replace it.
- We still deeply value the soul, the originality, the conviction, and the taste that can only come from a real product marketer who has actually sat with hundreds of customers and built a worldview.
- But we need to pair that with the velocity AI brings, so insight reaches the org and the market while it still matters.
- In practice this looks like having Claude synthesize forty customer calls into the real patterns (and dampening the lone noisy ones) before you write the narrative, running ten message variants against synthetic personas before you brief the real ones, prototyping a launch landing page in Replit on the same day you finalize the positioning, building a competitive intel system that updates itself, and treating prompt craft, model choice, and tool-chaining as part of your PMM practice.
- If your reaction to a new AI tool is curiosity and a Saturday afternoon experiment, you'll fit here.
- If you believe AI will never replace, you probably won't.
- You talk in the language of the customer, not the language of our company.
- We are scaling fast, the category is forming around us, and we are building the product marketing function from scratch.
- We're hiring our first Product Marketing Lead to own positioning, narrative, launches, and the strategic voice of the platform that is becoming foundational to modern commerce.
- We're looking for the latter.
- For decades, customers came to where products and services were.
This listing is sourced directly from Nash's careers page and normalized into a canonical job model.