Flosports
Director of Performance Marketing
Austin, TX · Director
Sponsorship not specifiedDetected 75 days ago
A/B TestingSEMGoogle AdsCRMPerformance MarketingForecastingBudgetingLeadershipCollaborationMentoringOrganizational Skills
About the role
- This is a hands-on leadership role within a complex and highly seasonal business.
- Success requires constant evaluation, optimization, and budget reallocation to capture demand across sports verticals and customer segments.
- You will not be stepping into a set-it-and-forget-it environment.
Responsibilities
- Own and lead FloSports' Paid Media strategy across Paid Search and Paid Social, managing and mentoring a small, high-impact team while remaining deeply hands-on in execution.
- Drive subscriber acquisition through scalable, data-driven strategies with a strong focus on long-term value. Optimize toward LTV-based performance, ensuring efficient and sustainable growth across ROAS, CAC, and CPA.
- Fully own and manage large-scale media budgets, ensuring effective allocation across channels, audiences, and sports verticals. Continuously evaluate performance to identify opportunities for greater efficiency, incremental revenue, and channel expansion.
- Monitor performance daily and weekly, delivering clear and consistent reporting. Identify gaps, diagnose root causes, and develop actionable strategies to close those gaps and improve overall performance.
- Partner closely with channel leads to optimize campaigns, test new tactics, and unlock incremental growth opportunities. Lead by example as a hands-on operator who can dive into the details when needed.
- Partner with Business Intelligence to strengthen attribution modeling, with a focus on improving multi-touch attribution and enabling more accurate LTV-based decision making.
- Lead experimentation roadmaps across channels, creative, and offers to identify and scale new growth levers.
- Collaborate cross-functionally with Integrated Marketing, Lifecycle, Brand, Creative, and Content teams to ensure alignment across the full customer journey and maximize overall impact.
- Identify and evaluate new channel opportunities and expansion areas, building the business case for investment and scaling what works.
- Strong analytical foundation with experience in attribution modeling, multi-touch attribution, and customer lifetime value. Ability to optimize toward LTV for long-term, sustainable growth.
Requirements
- You will bring deep expertise in media mix modeling, budget management, and attribution, along with the ability to step back and see the broader growth picture while remaining close to execution.
- The ideal candidate is highly analytical, exceptionally organized, and comfortable operating in a fast-paced environment with a high degree of complexity.
Nice to have
- 10+ years of experience in performance marketing, growth, or acquisition within B2C subscription businesses.
- Experience in streaming, digital media, or technology preferred.
Skills
- Proven track record managing and scaling large paid media budgets across Google, Bing, and Meta, driving efficient subscriber growth.
- Deep expertise in Paid Search and Paid Social, with strong hands-on experience in campaign execution and optimization.
- Experience with forecasting, budget planning, and media mix modeling, with the ability to connect channel performance to business outcomes.
- Proven ability to identify performance gaps and translate data into clear, actionable strategies.
- Experience operating in fast-paced, highly seasonal environments requiring continuous optimization and adaptability.
- Experience leading small, high-performing teams with a hands-on management style.
- Familiarity with lifecycle and retention marketing concepts, including CRM, engagement, and churn.
- Google Ads and or Meta certifications are a plus.
Compensation
- Flo streams more than 50,000 live events annually across sports, including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA Division II and III athletics, and more.
Benefits
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Peace of mind through company-paid short-term disability, long-term disability and life insurance
- Progressive parental leave policies
- Flexible paid time off
Company info
- We are committed to creating a fair and equitable environment where people from all backgrounds can thrive.
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This listing is sourced directly from Flosports's careers page and normalized into a canonical job model.