Masco
Digital Marketing Specialist
US - Michigan - Novi · Full-time
Sponsorship not specified$57k-$89kDetected 1 day ago
Adobe Creative SuiteCanvaSEOContent MarketingContent CalendarsWritingHubSpotSalesforceGoogle AnalyticsInfluencer MarketingCommunicationProblem Solving
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15Unrated
Cap-exempt (no lottery)0
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Entry-level history0
PERM / green-card track0
Lottery odds (Level I)39
Fits your clock70
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About the role
- The Digital Marketing Specialist is responsible for supporting the execution of the company's digital engagement strategy across social media, influencer partnerships, content marketing, and external communications.
- The ideal candidate combines creativity with analytical thinking and has experience creating compelling content, coordinating influencer relationships, executing social campaigns, and driving performance against business objectives.
- This is a hybrid role based out of Novi, MI.
Responsibilities
- Support the execution of influencer marketing programs focused on plumbing professionals, trade schools, contractors, and industry advocates.
- Measure influencer performance and ROI through engagement, impressions, leads, and brand awareness metrics.
- Build long-term relationships with key voices within the plumbing and home improvement industries.
- Support executive communications and initiatives.
- Support external communication activities that strengthen brand reputation and visibility.
- Coordinate with industry publications and media partners.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Marketing, or related field.
- 3+ years of experience in digital marketing, social media, communications, or content marketing.
- Experience managing social media platforms and content calendars.
- Experience with analytics and reporting tools.
Nice to have
- Experience creating video and short-form social content.
- Familiarity with HubSpot, Salesforce, Google Analytics, Hootsuite, Sprout Social, Canva, Adobe Creative Suite, or similar platforms.
- Ability to interpret digital performance data and connect insights to business goals
- Demonstrates strong written and verbal communication skills
- Strong organization, prioritization, and follow-through
- Understands how to align content and communications with established brand guidelines and objectives.
- Demonstrates an understanding of customer needs and reflects them in content, messaging, and communications.
- BrassCraft Manufacturing Company is a leading manufacturer and distributor of high-quality water and gas flow control products, plumbing service, and repair parts for the new construction and repair/remodel markets.
Compensation
- Support and help maintain annual social media strategy aligned to brand and business objectives.
Benefits
- Develop engaging content including videos, customer stories, product highlights, educational content, and behind-the-scenes features.
Company info
- BrassCraft Manufacturing Company is a leading manufacturer and distributor of high-quality water and gas flow control products, plumbing service, and repair parts for the new construction and repair/remodel markets. Headquartered in Novi, Michigan, BrassCraft supports a wide array of channel partners including wholesalers, retailers, and specialty dealers, who serve residential and commercial markets across the Americas. BrassCraft has set the plumbing standard for 80 years, with industry leading brands including BrassCraft® and Plumbshop®
- Shift 1 (United States of America)
- Full time
- $56,900.00 - $89,320.00 USD
- Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
- Brasscraft (the "Company") is an equal opportunity employer and we strive to employ the most qualified individuals for every position.
- The Company makes employment decisions only based on merit.
- The Company is committed to complying with all applicable laws providing equal employment opportunities.
- This commitment applies to all people involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
- Brasscraft is an E-Verify employer.
- BrassCraft Manufacturing
- Hiring Range: $56,900.00 - $89,320.00 USD
- It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law.
This listing is sourced directly from Masco's careers page and normalized into a canonical job model.