Farther
Digital Marketing Operations, Senior Associate
Hybrid - New York, NY · Senior
Sponsorship not specifiedDetected 12 days ago
HubSpotCRMLogisticsWordPressWebflowLeadershipCommunication
About the role
- Company Description Farther is a rapidly growing RIA that combines expert advisors with cutting-edge technology - delivering a comprehensive, tailored wealth management experience.
- Joining Farther means joining a collaborative team of entrepreneurs who are passionate about helping their clients and our teammates achieve more.
Responsibilities
- Maintain our webpages and manage edits to pages from various team members, collaborating across marketing
- Manage the upload and ongoing maintenance of Google Business Profiles as new advisor profiles are onboarded, and handle Google support verification follow-ups
- Perform routine QA and maintenance on proprietary internal marketing tools - flag bugs, broken links, rendering issues, and assist with testing new features and functionality; escalate to the appropriate team member for resolution
- Help maintain structure and hygiene of shared G Drive folders in Google Workspace
- Build and execute emails in HubSpot for team members across marketing
- Manage send lists, handle data hygiene, and process opt-outs in HubSpot
- Handle end-to-end event logistics: create Zoom events, build registration pages, send invitations, and coordinate post-event communications
- Import and manage contact and organization lists sourced from GuideStar, ZoomInfo, and other tools for the Institutional and Growth teams
- Support lead verification and deduplication for inbound advisor leads using tools like LinkedIn, BeenVerified, and FINTRX; flag and merge duplicate records to maintain list integrity
- Manage AdvisorFinder.com listings and maintain advisor profiles on-platform
Requirements
- Hands-on experience with website content management systems (WordPress, Webflow, HubSpot, AEM, etc.)
Nice to have
- Proficient with marketing and CRM tools
- HubSpot experience is strongly preferred
Skills
- Execute advisor microsite updates and edits, routing content changes through to the live site on a recurring basis
- Assist with writing PRD documentation for new tools, functionality, and features in our internal marketing system
Benefits
- Familiar with Google Workspace (Docs, Drive, Sheets) and comfortable learning new platforms quickly
- Full health benefits + 401(k) matching & Roth IRA options
Visa & Work Authorization
- Manage send lists, handle data hygiene, and process opt-outs in HubSpot
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