Substack

Product Manager - Growth

San Francisco (HQ) · Full-time

Sponsorship not specified$190k-$230kDetected 48 days ago

A/B TestingProduct ManagementProduct StrategyPRDsSEOGrowth MarketingRecruitingResearchCommunication

About the role

This is a new role on the Growth team and a product role first.
You'll work most closely with the Activation team on the onboarding and post-onboarding arc, and with Growth Marketing on ASO, paid-to-organic handoffs, and bespoke App Store landing pages.
You should be comfortable in both modes and know which one the moment calls for.

Responsibilities

Own the first-run experience end-to-end: app splash, sign-up flow, first-session orientation, and the handoffs that turn a new install into an active reader
Partner with the Activation team on the post-onboarding arc - ensuring the moves we make in the first 60 seconds compound through the first week and beyond
Design and run experiments to improve sign-up conversion, first-action completion, and D1 / D7 retention, with particular attention to users arriving from different surfaces (organic search, App Store browse, creator-shared links, paid campaigns)
Own App Store and Google Play listing optimization across all Substack surfaces: the main app listing, bespoke vertical landing pages, and creator-specific pages
Design and run experiments to improve install conversion rates - working with creative and data teams to test copy, screenshots, preview videos, and ratings/review strategy
Partner with Growth Marketing on paid-to-organic handoffs, particularly where paid campaigns drive traffic to custom App Store landing pages and ASO affects the downstream conversion rate
Own Substack's SEO strategy - protecting and extending an already-strong position rather than rebuilding it
Partner with product and engineering to ensure any product-level changes (new pages, URL structures, navigation, rendering, indexability) have SEO and AEO implications accounted for before launching
Substack empowers independent writers, artists, videographers, podcasters, and creators of all types to create, share, and make a living off their work through subscriptions - offering them creative freedom, ownership, and a direct connection to their audiences.
We're seeking people passionate about enabling independent expression and building a better business model for creators.

Requirements

5-8 years Product management experience and strong product instincts: you've written specs, worked in sprints with engineers, and understand how to navigate a product roadmap to get growth work prioritized
Technical SEO fluency - you understand how rendering, crawlability, structured data, Core Web Vitals, and site architecture affect rankings, and you can have a substantive conversation with an engineer about any of them
Experience with answer engine optimization (AEO) and an understanding of how AI-powered search is changing organic discovery - or a clear point of view on how to think about it
Final offer amounts are determined by multiple factors including candidate experience and expertise.
If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we'd love to meet you.

Compensation

Substack's compensation package includes a market-competitive salary, equity for all full-time roles, and exceptional benefits.
Our cash compensation range for this role is $190,000-$230,000.

Benefits

Monitor competitor ASO strategies and maintain keyword coverage across category-relevant and creator-adjacent search terms in both stores

Company info

Substack is building a new economic engine for culture, giving the brightest, most interesting, and most creative people on the internet the power of their own publishing platform.
We're looking for a rare hybrid - someone who thinks like a product manager, works closely with engineers, and has deep expertise in the organic growth levers that compound over time: SEO, ASO, and new user onboarding.

Equal opportunity

Substack is an equal opportunity employer.

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This listing is sourced directly from Substack's careers page and normalized into a canonical job model.