Discord
Staff Product Marketing Manager, Developer and Publishers
San Francisco Bay Area · Staff+ · Full-time
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About the role
- Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties).
- Our salary ranges are determined by role and level.
- Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training.
Responsibilities
- Develop and execute go-to-market strategies for Discord's developer platform through market research, customer segmentation, competitive analysis, and targeted programs that drive developer awareness, adoption, and long-term platform growth.
- Lead activation initiatives across Discord's platform portfolio by crafting differentiated messaging, value propositions, positioning, and go-to-market motions that resonate with game developers and publishers.
- Build and scale impactful Business Development and Developer Operations enablement programs-including training, playbooks, product collateral, competitive positioning, implementation guidance, objection handling, and customer-facing tools-to empower internal teams to successfully bring Discord's platform to market.
- Define and track platform adoption goals, activation KPIs, and business metrics, continuously refining go-to-market strategies to improve developer adoption and create scalable, repeatable growth.
- Act as the voice of developers and strategic partners, translating customer insights into actionable recommendations that influence product strategy, roadmap prioritization, positioning, and future platform investments.
- Partner with Business Marketing, Developer Relations, and Communications to establish Discord's thought leadership within the gaming developer ecosystem through industry events, customer stories, technical content, and strategic partnerships.
- Lead cross-functional go-to-market planning and execution across Product Management, Engineering, Business Development, Developer Operations, Developer Relations, Marketing, Design, and Legal to ensure successful product launches and organizational readiness.
- Experience developing and executing go-to-market strategies for technical products and driving adoption through Business Development, Partnerships, or other customer-facing teams.
- Experience building scalable enablement programs, including messaging, positioning, launch materials, training, playbooks, and customer collateral.
- Experience working in ambiguous, fast-moving environments and excitement for building new products, business models, and go-to-market motions from the ground up.
Requirements
- Strong understanding of developer ecosystems, technical audiences, and how to translate complex platform capabilities into compelling customer value propositions.
- We want you to feel set up for success, so if you are in need of reasonable accommodations, please let your recruiter know.
Compensation
- The US base salary range for this full-time position is $204,000 to $229,000 + equity + benefits.
- Our salary ranges are determined by role and level.
- Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.
Company info
- Discord plays a uniquely important role in the future of gaming, and we are focused on making it easier and more fun for people to hang out before, during, and after playing games.
- We're a multiplatform, multigenerational and multiplayer platform that helps people deepen their friendships around games and shared interests, and helps developers build and grow their businesses.
- Join us in our mission!
This listing is sourced directly from Discord's careers page and normalized into a canonical job model.