Whoop
Director, Trade Marketing
Boston, MA · Director · Full-time
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About the role
- This role is based in the WHOOP office located in Boston, MA.
- Interested in the role, but don't meet every qualification?
- The U.S. base salary range for this full-time position is $155,000 - $195,000.
Responsibilities
- Lead, develop, and inspire the global Trade Marketing organization, creating clear priorities, strong operating rhythms, and a culture of collaboration, accountability, and high performance.
- Build strong cross-functional partnerships across WHOOP, aligning Brand, Creative, Media, Sales, Operations, Visual Merchandising, Product Marketing, Analytics, and regional stakeholders around retail priorities, launches, campaigns, and key commercial moments.
- Proactively identify dependencies, remove barriers, and ensure teams have the resources and organizational support needed to execute successfully.
- Develop and own the global trade marketing strategy, translating company and brand priorities into scalable plans across retail media, digital and physical retail experiences, product launches, promotions, training, and key commercial moments.
- Partner with Trade Marketing and Sales leaders across global markets to build strategic plans for priority retailers, ensuring marketing investment, creative, inventory, training, fixtures, and operational readiness come together to drive measurable awareness, traffic, conversion, and sell-through.
Requirements
- Strategic and commercially minded, with the ability to translate company objectives into clear priorities for teams while remaining close enough to execution to identify barriers and unblock the organization.
- The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
- 10+ years of experience in global trade marketing, shopper marketing, retail marketing, omnichannel marketing, or a related discipline, including meaningful experience leading teams in a global or multi-market environment.
- Proven people leader with experience building, developing, and empowering high-performing teams across global markets.
- Exceptional relationship-building and influencing skills, with a demonstrated ability to bring together diverse cross-functional stakeholders, create alignment without relying solely on authority, and move complex initiatives forward.
- Strong understanding of the global retail and omnichannel landscape, with experience developing marketing strategies that connect digital retail, physical retail, retail media, product launches, promotions, and brand activity.
- Strong analytical and financial acumen, with experience managing significant marketing budgets, evaluating performance, and using consumer, retailer, and sales insights to make investment and prioritization decisions.
- Comfortable operating in a fast-growing, highly cross-functional environment where priorities evolve quickly and success requires both building scalable processes and solving immediate business challenges.
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
- This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
- Interested in the role, but don't meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
- WHOOP is an Equal Opportunity Employer and participates in E-verify https://www.e-verify.gov/to determine employment eligibility
Compensation
- The U.S. base salary range for this full-time position is $155,000 - $195,000.
Company info
- At WHOOP, we're on a mission to unlock and inspire performance for life.
- At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.
This listing is sourced directly from Whoop's careers page and normalized into a canonical job model.