January Digital
Senior Marketing Analyst
New York City Metropolitan Area · Senior
Sponsorship not specified$100k-$130kDetected 10 hours ago
SQLData AnalysisData EngineeringData VisualizationGoogle AdsGoogle AnalyticsLeadershipCommunicationCollaborationPublic Speaking
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odds of building a lasting career here
35Risky
Cap-exempt (no lottery)0
Sponsors this role35
Entry-level history0
PERM / green-card track0
Lottery odds (Level II)66
Fits your clock70
Thin sponsorship signal and lottery-bound (~30% per draw). A low-probability bet with your clock running. Prioritize cap-exempt roles and proven entry-level sponsors first.
Lottery odds assume a STEM candidate.
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About the role
- As a Senior Marketing Analyst, you will play a pivotal role in driving our data-driven marketing strategies by transforming complex data into actionable insights.
- This is an opportunity to make a significant impact on our marketing effectiveness and overall business success of our clients.
Responsibilities
- Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements
- Support the planning, designing, and analysis of various types of channel or platform level incrementality tests
- Design and analyze various types of A/B tests to drive improvements
- Translating business requirements into engineering requirements and coordinating with Data Engineering to build out the solutions
- Develop standardized and ad hoc reports to inform business decisions, with an emphasis on automation and scalability
- Develop insights that can be used to drive optimizations across all channels
- Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis
- Helping to create test strategy and measurement plans
- Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing agencies.
- As a company, our motto is to build a company that improves the lives of our clients, our people, and the world around us.
Requirements
- 5+ years of experience
- Knowledge of and curiosity to stay current on industry analytical trends;
- Experience working with data from marketing platforms such as Google Ads, Meta, Instagram, YouTube, LinkedIn, etc.
- Familiarity with awareness, consideration and conversion marketing methods;
- Under this policy, employees are required to work in either our Dallas or NYC office at least 5 days per month, however you are welcomed to come in as often as you'd like!
Nice to have
- Working knowledge of the customer acquisition, re-engagement and retention processes are all preferred.
Compensation
- The base salary range for this role in New York is $100,000 - 130,000, depending on experience.
Benefits
- Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
- Flexible PTO and Half-Day Fridays
- Philanthropic Efforts and Paid Time Off to Volunteer
- Fully covered medical, dental, and vision insurance
- Annual Wellness Stipend
- Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother's room
- January Digital is committed to providing our employees with flexible work options that allow them to balance their professional and personal responsibilities.
Company info
- As such, we offer a hybrid work policy that allows employees to divide their time between working in the office and working remotely.
- In this role, you will be at the forefront of designing and analyzing A/B tests, developing comprehensive reports, and presenting insights that directly influence the company's strategic direction.
Equal opportunity
- Equal Opportunity Employer.
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