Embedding VC
Product Marketing Lead
New York, NY
Sponsorship not specifiedDetected 78 days ago
Email MarketingSalesLeadership
About the role
- FLORA ships fast (not "startup fast" as a talking point).
- We release features multiple times a week, almost always have a major product launch on deck, and the roadmap never slows down.
- This role exists because we need someone who can keep pace with that velocity: owning the full surface area of product marketing across launches, website, content, and sales enablement, and making sure the story stays sharp as the product evolves.
Responsibilities
- Own GTM strategy, messaging, and launch strategy for Flora's product releases
- Partner with Sales to understand what's blocking deals and translate that into sharper messaging and better collateral
- Also critically, you'll own how FLORA is understood by the market, from self-serve users to the enterprise.
- That means working closely with fellow Marketers, Product, and Sales to build the messaging architecture, write the copy that converts, and ensure every launch lands with the right audience at the right moment.
- Develop positioning that lands with professional creatives: specific, confident, and free of the generic AI-tool framing that audiences have learned to ignore
- Own the narrative across Flora's key surfaces: homepage, product pages, and ICP-specific landing pages
Requirements
- 5+ years in product marketing, with a nice balance across prosumer and B2B experience
- You have an editorial instinct that rejects jargon on contact and you know the difference between confident and trying-too-hard.
- You have strong ICP intuition, and know how to find the insight that makes a message land for a specific audience, not just a generic one
Benefits
- Work closely with our founder and other leaders on thought leadership, editorial, and educational content tied to product and category moments
Company info
- an infinite canvas designed for the generative computing paradigm.
- We're a team of ~45 focused on elevating professional craft, backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan.
- Our platform is already the choice of world-class creative powerhouses like Pentagram, Lionsgate, and Nike.
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