PulsePoint
Director, Product Management, Data Science (AdTech/Programmatic)
US · Director
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About the role
- This is a senior leadership role combining deep technical product ownership with commercial vision, sitting at the intersection of data science engineering and ad tech.
- Represent the Intelligence Group roadmap in executive, board, and client-facing contexts; serve as the internal subject matter expert for data science product capabilities.
Responsibilities
- Own the full product strategy for our real-time programmatic optimization engine: factor design methodology, scoring logic architecture, bid optimization models, package configuration, data science workflows, and A/B testing framework.
- Drive product ownership of our internal performance analytics and AI platform, scaling self-service capabilities for campaign intelligence, audience quality monitoring, and optimization model performance tracking.
- Lead evaluation and productization of emerging optimization capabilities, including clinical outcome measurement integrations (script lift, office visit lift), cost-per-qualified-reach models, and unsupervised optimization research.
- Lead the evaluation and RFP process for clinical claims data providers (pharmacy, diagnosis, and procedure data), ensuring resilience and quality of the data signals that power our optimization models.
- Act as the strategic gatekeeper and triage lead for AI/ML feature prioritization, coordinating incoming data science requests across all product streams and external commercial partners.
- Lead identity infrastructure modernization including migration to next-generation vendors (Experian, UID2.0, ID5), unification of identity architecture across PulsePoint and WebMD/Medscape publisher, and assessment of major industry identity shifts on onboarding and clean-room capabilities.
- Own the campaign forecasting product, providing pre-campaign audience size estimates, delivery projections, and inventory availability data for sales and campaign planning workflows.
Requirements
- 8+ years in Product Management with a track record of scaling high-complexity platform products, data infrastructure, or ML/AI products.
- Experience with programmatic advertising data flows, audience targeting mechanics, and identity resolution in a DSP, SSP, or data platform environment.
- Proven experience managing external data integrations, measurement vendors, or third-party data partnerships including commercial negotiation.
- 2+ years of direct people management of Product Managers in a fast-paced, cross-functional environment.
- Experience with programmatic identity infrastructure: LiveRamp, UID2.0, ID5, Experian, or equivalent next-generation identity vendors.
- Familiarity with clinical or pharmaceutical data signals: pharmacy (Rx) claims, ICD-10 diagnosis codes, CPT procedure codes, or NDC drug codes.
Compensation
- $200k-$205k
Benefits
- Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance
- Generous paid vacation and sick time
- Paid parental leave & adoption assistance
- Annual tuition assistance
- Better Yourself Wellness program
- Commuter benefits and commuting subsidy
- A referral bonus program.
- Familiarity with healthcare compliance and privacy-safe data environments including HIPAA, de-identification standards, and data clean-room technology.
This listing is sourced directly from PulsePoint's careers page and normalized into a canonical job model.