Blue Owl Capital

Blue Owl Capital

Head of Institutional Segment Marketing, Principal

New York City, NY · Principal

Sponsorship not specified$225k-$250kDetected 1 day ago
Data AnalysisData VisualizationHubSpotSalesforceCRMAccount ManagementExcelLeadershipCommunicationCollaborationMicrosoft Office

About the role

  • Reporting to the Global Head of Client Marketing, this leader will be responsible for defining the vision, strategy, operating model, and execution framework for marketing across the institutional client business.

Responsibilities

  • Serve as the primary marketing advisor and thought partner to Institutional leadership, regional leadership, and distribution teams, ensuring marketing is aligned to business priorities and fundraising objectives.
  • Build strong credibility with senior stakeholders through a deep understanding of institutional investor behavior, portfolio construction trends, consultant dynamics, fundraising cycles, and market developments.
  • Build and Scale the Function
  • Establish and evolve a newly formed Institutional Segment Marketing function, developing the operating model, processes, governance structures, planning frameworks, and cross-functional partnerships necessary for long-term success.
  • Identify gaps, opportunities, and areas of white space across the institutional client journey and develop strategies to address them.
  • Create repeatable planning and execution frameworks that align marketing efforts to fundraising priorities, strategic initiatives, and regional growth objectives.
  • Develop sophisticated segmentation and targeting approaches across institutional audiences, including pensions, endowments, foundations, insurers, consultants, sovereign wealth, and family offices.
  • Lead the development of audience insights and client-centric marketing strategies grounded in investor objectives, allocation trends, portfolio construction needs, and buying behaviors.

Requirements

  • 10+ years of marketing experience, with a minimum of 5 years focused on the institutional channel or financial services industry.
  • Proven experience leading institutional marketing within a leading asset manager, alternative investment firm, investment consultant, or financial services organization.
  • Comfort operating in ambiguity and creating structure where it does not yet exist.
  • Strong executive presence with the ability to influence senior business leaders and operate as a trusted strategic advisor.
  • Demonstrated success building, scaling, or transforming marketing functions, teams, or client engagement capabilities.
  • Deep understanding of institutional investor audiences, consultant ecosystems, fundraising processes, and relationship-based sales models.
  • Strategic thinker who can move seamlessly between long-term vision, business strategy, and hands-on execution.
  • Exceptional collaborator capable of aligning diverse stakeholders around shared business objectives.
  • Sales-oriented and ROI-driven marketing approach to building marketing strategy.
  • Proficient in Microsoft Office Suite (PowerPoint, Word, Excel), marketing automation tools and CMS systems (HubSpot), CRM systems (Salesforce), and data analytics platforms (tableau).
  • The base annual salary range for this New York City-based position will be $225,000 - $250,000. Actual salary offered will be based on the candidate's skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.
  • Benefits for this role include Health, Dental and Vision insurance, 401(k), Healthcare and Dependent Care Flexible Spending Account, Short Term Disability insurance, Long Term Disability Insurance, Family Planning Support, Paid Time Off, and Leave of Absences. All such benefits are subject to the terms/conditions of the Company's benefits plans and policies.
  • Blue Owl is proud to be an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

Compensation

  • The base annual salary range for this New York City-based position will be $225,000 - $250,000.

Benefits

  • All such benefits are subject to the terms/conditions of the Company's benefits plans and policies.
  • Together with over 1,390 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional.
  • Blue Owl Capital is seeking a strategic, entrepreneurial, and highly collaborative Head of Institutional Segment Marketing to build and lead a best-in-class institutional marketing function.
  • Define and own the long-term vision, strategy, and objectives for Institutional Segment Marketing, creating a scalable framework that supports the growth ambitions of the institutional client business.

Equal opportunity

  • Equal Opportunity Employer.
  • We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.
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This listing is sourced directly from Blue Owl Capital's careers page and normalized into a canonical job model.