PulsePoint
Director, Product Management, Data Science (AdTech/Programmatic)
United States · Director
Sponsorship not specified$200k-$205kDetected 11 days ago
AlgorithmsMachine LearningData ScienceA/B TestingComplianceProduct ManagementProduct StrategyForecastingSignal ProcessingHIPAAICD-10Leadership
About the role
- This is a senior leadership role combining deep technical product ownership with commercial vision, sitting at the intersection of data science engineering and ad tech.
- Oversee specialized audience products: healthcare professional (HCP) targeting, decision-maker and executive audiences, direct-to-consumer bespoke segments, and NPI-based provider audience management.
- Represent the Intelligence Group roadmap in executive, board, and client-facing contexts; serve as the internal subject matter expert for data science product capabilities.
Responsibilities
- ML Optimization & AI Platform Own the full product strategy for our real-time programmatic optimization engine: factor design methodology, scoring logic architecture, bid optimization models, package configuration, data science workflows, and A/B testing framework.
- Drive product ownership of our internal performance analytics and AI platform, scaling self-service capabilities for campaign intelligence, audience quality monitoring, and optimization model performance tracking.
- Lead evaluation and productization of emerging optimization capabilities, including clinical outcome measurement integrations (script lift, office visit lift), cost-per-qualified-reach models, and unsupervised optimization research.
- Lead the evaluation and RFP process for clinical claims data providers (pharmacy, diagnosis, and procedure data), ensuring resilience and quality of the data signals that power our optimization models.
- Act as the strategic gatekeeper and triage lead for AI/ML feature prioritization, coordinating incoming data science requests across all product streams and external commercial partners.
- Lead identity infrastructure modernization including migration to next-generation vendors (Experian, UID2.0, ID5), unification of identity architecture across PulsePoint and WebMD/Medscape publisher, and assessment of major industry identity shifts on onboarding and clean-room capabilities.
- Own the campaign forecasting product, providing pre-campaign audience size estimates, delivery projections, and inventory availability data for sales and campaign planning workflows.
- People Management & Commercial Enablement Lead, mentor, and grow a multi-stream team of product managers across optimization, identity and targeting, data partnerships, forecasting, and AI foundation streams.
- Partner with sales, GTM, and data science engineering to translate complex ML capabilities into commercially sellable frameworks, client-ready narratives, and field enablement tools.
- Data Partnerships, Audience Products & Forecasting Manage strategic data vendor relationships across verification, demographic enrichment, identity onboarding, and clinical outcomes measurement
Requirements
- Required 8+ years in Product Management with a track record of scaling high-complexity platform products, data infrastructure, or ML/AI products.
- 8+ years in Product Management with a track record of scaling high-complexity platform products, data infrastructure, or ML/AI products.
- Experience with programmatic identity infrastructure: LiveRamp, UID2.0, ID5, Experian, or equivalent next-generation identity vendors.
- Familiarity with clinical or pharmaceutical data signals: pharmacy (Rx) claims, ICD-10 diagnosis codes, CPT procedure codes, or NDC drug codes.
- We love hiring referrals here at PulsePoint You can work remotely And there's a lot more!
Nice to have
- scoring logic frameworks, A/B testing methodologies at scale, model evaluation approaches, and predictive modeling lifecycles.
- Experience with programmatic advertising data flows, audience targeting mechanics, and identity resolution in a DSP, SSP, or data platform environment.
- Proven experience managing external data integrations, measurement vendors, or third-party data partnerships including commercial negotiation.
- 2+ years of direct people management of Product Managers in a fast-paced, cross-functional environment.
- Strong executive presence
- able to translate dense technical concepts into clear commercial value propositions for senior stakeholders, sales teams, and external clients.
Compensation
- Benefits Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance 401(k) Match Generous paid vacation and sick time Paid parental leave & adoption assistance Annual tuition assistance Bett
Benefits
- Salary Range $200-205k base + $20-20.5k performance bonus based on company and individual performance
- Familiarity with healthcare compliance and privacy-safe data environments including HIPAA, de-identification standards, and data clean-room technology.
- Own migrations to modern taxonomy frameworks (IAB 3.1, MeSH 2025) and NPI (National Provider Identifier) level targeting and reporting infrastructure for healthcare professional campaigns.
- own the product side of integrations with major healthcare data providers.
Equal opportunity
- Initial Phone Screen (30 minutes) Hiring Manager Interview (30 minutes) Team Interview (2-4 team members for 30 minutes each) Case Study IB Executive Conversations (1-2 executives, 30 minutes each) Reference Checks (2-3 references) WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
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