Mile Marker
Assistant Planner Media
Hybrid (New York, New York, US)
Sponsorship not specified$45k-$50kDetected 26 days ago
Google AnalyticsExcelResearchLeadershipMicrosoft Office
About the role
- We are looking for an individual who is proficient in planning and analyzing media campaign performance and can provide strategic, insightful campaign optimizations.
- This is a remote/hybrid role with Mile Marker headquartered in New York City.
Responsibilities
- Responsible for managing day-to-day planning and analysis while supporting strong relationships with publishers and partner agencies.
- Assist in media strategy development for top-tier clients, including gathering research, drafting baseline media plans, and collecting data from partners and vendors.
- The Assistant Media Planner will support media leadership in the Mile Marker pod structure to assist in planning, managing, and tracking multi-channel media for our clients.
- An understanding of digital platforms as well as traditional media will support their success.
Requirements
- The ideal candidate must demonstrate a strong attention to detail, have excellent organization skills, be proficient in Excel, and have a baseline understanding of optimization through A/B testing.
Nice to have
- Digital Display, Digital Video, Paid Social, Programmatic, Linear TV/Radio, and Print Strong exposure to optimizing campaigns for conversion-focused KPIs including ROAS, ROI, CPA, etc.
- Nielsen, Google Analytics, Meta, Adwords, DCM, etc.
Compensation
- $45,000 - $50,000 per year (Hybrid)
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