Invesco

Invesco

Sr. Digital Product Marketing Manager

Atlanta, Georgia · Senior · Part-time

Sponsorship not specifiedDetected 30 days ago
Product ManagementProject ManagementSalesforceCommunication

About the role

  • We are seeking a Senior Digital Product Marketing Manager to join our award-winning Digital Experience team which consists of Digital Marketers, Product Managers, UX/UI Designers, and Web Producers.

Responsibilities

  • Lead digital transformation and continuous improvement by partnering with cross‑functional teams to design and deliver best‑in‑class digital experiences.
  • Leverage deep expertise in the CMS platform and MarTech stack to build digital experiences that meet client needs and business objectives.
  • Develop and execute digital marketing strategies that drive awareness, engagement, acquisition, and retention across client segments.
  • Use customer insights and data to create personalized digital experiences that strengthen consideration, loyalty, and brand advocacy.
  • Collaborate closely with marketing, product, UX/UI, editorial, content, enablement, and web production teams to deliver cohesive digital initiatives.
  • Monitor performance metrics and lead optimization efforts, including A/B and multivariate testing, to continuously improve digital effectiveness while acting as a thought leader within the Digital Experience team.
  • This role will directly influence our digital ecosystem, and the outcomes that we deliver for our clients and the business.
  • They will leverage customer insights to deliver useful and personalized client experiences that result in increased consideration, engagement, usage, loyalty and advocacy of across all client segments.
  • Experience collaborating with UX/UI, product, marketing, and engineering teams to deliver client‑centric digital experiences.
  • This reflects our belief that spending time together in the office helps us build stronger relationships, collaborate more easily, and support each other's growth and development.

Requirements

  • Proven ability to translate customer insights and data into actionable digital strategies, including personalization and site optimization (A/B and multivariate testing).
  • It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.

Nice to have

  • 5+ years of experience in digital marketing, product marketing, or digital product management
  • experience in financial services, fintech, or B2B environments preferred.
  • Strong understanding of the digital ecosystem, including websites, mobile, social, search, marketing automation, and CMS platforms (Adobe Experience Manager a plus).

Skills

  • Strong project management skills with a track record of on‑time delivery across multiple workstreams and stakeholders in agile environments.

Compensation

  • Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:

Benefits

  • Flexible paid time off
  • Health & wellbeing benefits
  • Parental Leave benefits
  • Employee stock purchase plan

Company info

  • We are looking for a hands-on, highly engaged, self-motivated individual to work across departments and deliver digital products that positively impact on the bottom line.

Visa & Work Authorization

  • ard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status

This listing is sourced directly from Invesco's careers page and normalized into a canonical job model.