Invesco
Sr. Digital Product Marketing Manager
Atlanta, Georgia · Senior · Part-time
Sponsorship not specifiedDetected 30 days ago
Product ManagementProject ManagementSalesforceCommunication
About the role
- We are seeking a Senior Digital Product Marketing Manager to join our award-winning Digital Experience team which consists of Digital Marketers, Product Managers, UX/UI Designers, and Web Producers.
Responsibilities
- Lead digital transformation and continuous improvement by partnering with cross‑functional teams to design and deliver best‑in‑class digital experiences.
- Leverage deep expertise in the CMS platform and MarTech stack to build digital experiences that meet client needs and business objectives.
- Develop and execute digital marketing strategies that drive awareness, engagement, acquisition, and retention across client segments.
- Use customer insights and data to create personalized digital experiences that strengthen consideration, loyalty, and brand advocacy.
- Collaborate closely with marketing, product, UX/UI, editorial, content, enablement, and web production teams to deliver cohesive digital initiatives.
- Monitor performance metrics and lead optimization efforts, including A/B and multivariate testing, to continuously improve digital effectiveness while acting as a thought leader within the Digital Experience team.
- This role will directly influence our digital ecosystem, and the outcomes that we deliver for our clients and the business.
- They will leverage customer insights to deliver useful and personalized client experiences that result in increased consideration, engagement, usage, loyalty and advocacy of across all client segments.
- Experience collaborating with UX/UI, product, marketing, and engineering teams to deliver client‑centric digital experiences.
- This reflects our belief that spending time together in the office helps us build stronger relationships, collaborate more easily, and support each other's growth and development.
Requirements
- Proven ability to translate customer insights and data into actionable digital strategies, including personalization and site optimization (A/B and multivariate testing).
- It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.
Nice to have
- 5+ years of experience in digital marketing, product marketing, or digital product management
- experience in financial services, fintech, or B2B environments preferred.
- Strong understanding of the digital ecosystem, including websites, mobile, social, search, marketing automation, and CMS platforms (Adobe Experience Manager a plus).
Skills
- Strong project management skills with a track record of on‑time delivery across multiple workstreams and stakeholders in agile environments.
Compensation
- Invesco employees get more out of life through our comprehensive compensation and benefit offerings including:
Benefits
- Flexible paid time off
- Health & wellbeing benefits
- Parental Leave benefits
- Employee stock purchase plan
Company info
- We are looking for a hands-on, highly engaged, self-motivated individual to work across departments and deliver digital products that positively impact on the bottom line.
Visa & Work Authorization
- ard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, citizenship status, disability, age, or veteran status
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This listing is sourced directly from Invesco's careers page and normalized into a canonical job model.