Resident

Resident

Manager, Search & AI Visibility

Remote (USA) · Staff+

Work authorization required$110k-$130kDetected 9 days ago
JavaScriptHTMLCSSBigQueryData ScienceLLMsProduct ManagementStakeholder ManagementSEOGoogle AnalyticsPerformance MarketingLogisticsVendor ManagementCustomer SuccessCadenceResearchLeadershipCommunicationPublic Speaking

About the role

  • Resident is looking for a Manager, Search & AI Visibility to join the SEO team within the Labs Product division.
  • This is a high-impact, high-visibility role at a pivotal moment in Resident's growth.
  • This role sits at the center of that - with real opportunity to shape SEO strategy not just across Resident's core brands, but across a broader ecosystem of brands and business units within our parent company.

Responsibilities

  • On-Page & Content Optimization Own on-page SEO across PDPs, PLPs, content hubs, comparison pages, category pages, buying guides, landing pages, and editorial content.
  • Partner with Content, Brand, Creative, and Growth teams to sharpen titles, meta descriptions, H1s, content structure, schema, FAQs, and keyword targeting.
  • Develop SEO briefs for new content, refreshes, product launches, and AI/citation-focused content.
  • Internal Linking & Authority Build and execute internal linking strategies that improve crawl efficiency, topical authority, product discovery, and customer journeys.
  • Support off-page and authority-building efforts, including citation opportunities, affiliate and press visibility, digital PR inputs, and community signals that improve both traditional and AI-based discovery.
  • Scale & Vendor Management Create scalable SEO frameworks that can be applied consistently across Resident brands, Ashley portfolio brands, and Newton Baby - spanning multiple categories and ecommerce platforms.
  • Manage SEO tools, vendors, consultants, and agency partners where applicable, ensuring outputs are accurate, actionable, and tied to measurable business outcomes.
  • Partner closely with Engineering to ensure SEO requirements are built in from the start, and own QA and validation through each release.
  • Proven ability to create clear SEO requirements, work directly with Engineering to implement and validate fixes, and prevent regressions before and after releases.
  • Build a repeatable reporting cadence that clearly communicates performance, root causes, actions taken, and next steps.

Requirements

  • Experience & Background 5+ years of progressive, hands-on experience in SEO - spanning technical SEO, on-page optimization, content SEO, ecommerce SEO, or organic growth.
  • You've worked across Product, Engineering, Content, Brand, Creative, Growth, and Analytics teams, and you know how to move work forward in cross-functional environments without waiting for detailed direction.
  • Working knowledge of HTML, CSS, JavaScript, schema markup, and modern frontend frameworks.
  • You may be asked, from time to time and as reasonably required by business needs, to perform other duties consistent with your skills and role, including work for or on behalf of our related entities.
  • Analytics & Insight Proficiency with Google Search Console, GA4, BigQuery, SEMrush, Screaming Frog, Botify, Ahrefs, BrightEdge, Profound, or comparable platforms.
  • The ability to go beyond pulling reports - identifying issues, sizing opportunities, prioritizing work, and translating data into decisions and action.
  • Experience & Background 5+ years of progressive, hands-on experience in SEO - spanning technical SEO, on-page optimization, content SEO, ecommerce SEO, or organic growth. You've worked across Product, Engineering, Content, Brand, Creative, Growth, and Analytics teams, and you know how to move work forward in cross-functional environments without waiting for detailed direction.
  • Technical SEO Deep, hands-on command of technical SEO - crawlability, indexation, site architecture, JavaScript rendering, structured data, canonicals, redirects, XML sitemaps, robots.txt, internal linking, Core Web Vitals, and page performance. Proven ability to create clear SEO requirements, work directly with Engineering to implement and validate fixes, and prevent regressions before and after releases. Working knowledge of HTML, CSS, JavaScript, schema markup, and modern frontend frameworks.
  • On-Page & Content SEO Strong experience owning on-page optimization across ecommerce and content environments - keyword research, metadata, headings, schema, FAQs, content briefs, internal linking, content refreshes, and cannibalization analysis. Able to improve pages, briefs, and customer-facing content quality in ways that serve both search engines and real users.
  • Analytics & Insight Proficiency with Google Search Console, GA4, BigQuery, SEMrush, Screaming Frog, Botify, Ahrefs, BrightEdge, Profound, or comparable platforms. The ability to go beyond pulling reports - identifying issues, sizing opportunities, prioritizing work, and translating data into decisions and action.
  • Communication & Stakeholder Influence Strong written and verbal communication skills, with the ability to simplify complex technical SEO concepts for non-technical audiences. Comfortable presenting findings, tradeoffs, risks, and recommendations in cross-functional meetings and leadership forums - and able to influence without authority across a range of stakeholders.
  • Mindset & Ways of Working You're proactive - regularly surfacing opportunities and risks without being asked. You're commercially minded - you understand how SEO connects to revenue, conversion, product discovery, and brand growth. You're action-oriented - focused on shipping improvements, not just identifying them. And you balance impact, effort, urgency, and dependencies well when deciding where to focus.
  • Preferred & Bonus Experience Experience with ecommerce SEO, multi-brand websites, marketplace visibility, product feeds, or product-led organic growth is strongly preferred. Familiarity with AI search, LLM citations, AEO/GEO, or emerging discovery platforms is a plus.

Nice to have

  • A FREE MATTRESS plus an awesome Friends and Family discount!

Compensation

  • Competitive salary

Benefits

  • Technical SEO & Site Health Own and execute the technical SEO roadmap across Resident's brand portfolio - including Nectar, DreamCloud, Awara, Siena, Newton Baby, and Ashley portfolio brands.

Company info

  • We are not looking for someone who only reports on performance.

Visa & Work Authorization

  • To be considered for this remote opportunity, you must reside and be authorized to work within the United States.
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This listing is sourced directly from Resident's careers page and normalized into a canonical job model.