ServiceNow
Senior Director, Portfolio Naming
Santa Clara, CALIFORNIA, United States · Director · Contract
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About the role
- It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis.
- Today, ServiceNow is the AI control tower for business reinvention.
- Continuously evaluate how naming decisions collectively shape customer understanding of the portfolio and identify opportunities to improve clarity, consistency, hierarchy, and scalability.
Responsibilities
- Evaluate the cumulative impact of naming decisions across the portfolio and develop strategies to reduce fragmentation, improve consistency, strengthen naming architecture, and create greater coherence over time.
- Partner across Product, Marketing, Brand, Legal, and Operations to establish sustainable naming practices that balance innovation with long-term portfolio clarity.
- Build a Scalable Enterprise Capability
- Build systems that improve transparency, reduce manual effort, increase consistency, and accelerate decision making.
- Lead Strategic Product and Portfolio Engagement
- Partner with Product Management, Portfolio Marketing, Brand, Design, Legal, Pricing & Packaging, and executive stakeholders to shape naming decisions early in the planning process.
- Develop deep understanding of ServiceNow's products, roadmap, architecture, AI strategy, competitive landscape, and customer challenges.
- Translate complex technical concepts into clear, commercially effective naming strategies that support customer adoption and portfolio understanding.
- Drive Executive Alignment and Decision Making
- Lead some of the company's most visible and strategically significant naming initiatives.
Requirements
- This leader will establish the strategy, governance, operating model, tooling, and organizational structure required to scale naming across a rapidly expanding portfolio.
- Design and implement the governance, prioritization frameworks, workflows, dashboards, tooling, metrics, decision forums, and operating mechanisms required to support an increasingly complex portfolio.
Benefits
- Develop the long-term vision, principles, and frameworks that guide naming across ServiceNow's product portfolio.
- Own the health and evolution of ServiceNow's broader naming ecosystem.
Equal opportunity
- ServiceNow is an equal opportunity employer.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.
- In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
- Accommodations
Visa & Work Authorization
- Export Control Regulations
This listing is sourced directly from ServiceNow's careers page and normalized into a canonical job model.