Raspberry AI
Product Marketing Manager
New York · Exec · Full-time
Sponsorship not specified$150k-$190kDetected 42 days ago
LLMsSalesResearchLeadership
About the role
- Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster — from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.
- We closed $24 million in Series A from a16z, plus $5 million seed rounds from Khosla Ventures and Greycroft Ventures. Other investors include REVOLVE and Reformation founders, and the President of Saks Fifth Avenue. For more information, visit raspberry.ai http://raspberry.ai.
Responsibilities
- Position & Messaging (Core Focus): Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed.
- Go-to-Market Strategy: Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.
- Market & Customer Research: Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success.
- Content & Campaign Support: Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles.
- Competitive Intelligence: Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations.
- Launch new products to market: Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation.
- Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels.
- Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives
- Opportunities to drive impact well beyond your immediate role as the company scales.
- Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.
Requirements
- Strong strategic instincts paired with ability to execute
- Proven ability to develop positioning and messaging that drives pipeline
- Experience building GTM plans for product launches
Nice to have
- Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.
- We closed $24 million in Series A from a16z, plus $5 million seed rounds from Khosla Ventures and Greycroft Ventures.
- Other investors include REVOLVE and Reformation founders, and the President of Saks Fifth Avenue.
- For more information, visit raspberry.ai http://raspberry.ai.
- 5+ years product marketing experience, ideally at B2B SaaS startup or AI company (fashion/retail/creative tech a plus)
Compensation
- The base salary range for this role is $150,000 - $190,000 annually, depending on experience. This position is also eligible for a performance-based bonus and equity.
- Annual company offsite: We bring the whole team together once a year
- The base salary range for this role is $150,000 - $190,000 annually, depending on experience.
Benefits
- Learning & development: Annual discretionary stipend for professional development.
- Competitive salary and equity options
- Comprehensive benefits package including health, dental, and vision insurance
- Opportunity to work on cutting-edge AI technology with a high-impact team
- This position is also eligible for a performance-based bonus and equity.
Company info
- We bring the whole team together once a year
- We use AI across the entire company - from product to growth to operations - to move faster and produce higher-quality work.
- A generational opportunity to define the role of AI in one of the world's largest industries.
- Be part of a rapidly growing company with significant growth potential
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This listing is sourced directly from Raspberry AI's careers page and normalized into a canonical job model.