Raspberry AI

Raspberry AI

Product Marketing Manager

New York · Exec · Full-time

Sponsorship not specified$150k-$190kDetected 42 days ago
LLMsSalesResearchLeadership

About the role

  • Raspberry AI is a generative AI design platform built for fashion brands and retailers. We help design, merchandising, and product development teams move faster — from concept to market-ready assets — using industry-leading AI. Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.
  • We closed $24 million in Series A from a16z, plus $5 million seed rounds from Khosla Ventures and Greycroft Ventures. Other investors include REVOLVE and Reformation founders, and the President of Saks Fifth Avenue. For more information, visit raspberry.ai http://raspberry.ai.

Responsibilities

  • Position & Messaging (Core Focus): Develop and own core positioning and messaging framework, translate complex AI capabilities into clear narratives, partner with product to shape how new features are framed.
  • Go-to-Market Strategy: Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.
  • Market & Customer Research: Lead ongoing market research and ICP refinement, synthesize buyer insights into actionable frameworks, partner with customer success.
  • Content & Campaign Support: Partner with content and demand gen teams to brief, review, and approve marketing content, develop thought leadership angles.
  • Competitive Intelligence: Own competitive intelligence function, build and maintain battlecards, synthesize research into strategic recommendations.
  • Launch new products to market: Own end-to-end product launches including go-to-market messaging, sales enablement materials, and content creation.
  • Partner cross-functionally with product, sales, and design to ensure launches land with clarity and impact across all channels.
  • Collaborate with sales on territory goals, messaging, and priorities to ensure field programs are tightly aligned with revenue objectives
  • Opportunities to drive impact well beyond your immediate role as the company scales.
  • Own GTM strategy and execution for product launches, define launch tiers and success criteria, build and manage cross-functional launch plans.

Requirements

  • Strong strategic instincts paired with ability to execute
  • Proven ability to develop positioning and messaging that drives pipeline
  • Experience building GTM plans for product launches

Nice to have

  • Some of the world's top fashion brands rely on Raspberry AI to streamline their workflows and accelerate product development.
  • We closed $24 million in Series A from a16z, plus $5 million seed rounds from Khosla Ventures and Greycroft Ventures.
  • Other investors include REVOLVE and Reformation founders, and the President of Saks Fifth Avenue.
  • For more information, visit raspberry.ai http://raspberry.ai.
  • 5+ years product marketing experience, ideally at B2B SaaS startup or AI company (fashion/retail/creative tech a plus)

Compensation

  • The base salary range for this role is $150,000 - $190,000 annually, depending on experience. This position is also eligible for a performance-based bonus and equity.
  • Annual company offsite: We bring the whole team together once a year
  • The base salary range for this role is $150,000 - $190,000 annually, depending on experience.

Benefits

  • Learning & development: Annual discretionary stipend for professional development.
  • Competitive salary and equity options
  • Comprehensive benefits package including health, dental, and vision insurance
  • Opportunity to work on cutting-edge AI technology with a high-impact team
  • This position is also eligible for a performance-based bonus and equity.

Company info

  • We bring the whole team together once a year
  • We use AI across the entire company - from product to growth to operations - to move faster and produce higher-quality work.
  • A generational opportunity to define the role of AI in one of the world's largest industries.
  • Be part of a rapidly growing company with significant growth potential

This listing is sourced directly from Raspberry AI's careers page and normalized into a canonical job model.