Techo-Bloc

Head of Digital Marketing

Saint-Hubert, QC, Canada

Sponsorship not specifiedDetected 5 days ago

Product ManagementSEOGoogle AdsMeta AdsContent MarketingHubSpotGoogle AnalyticsCRMGrowth MarketingLead GenerationResearchCommunication

About the role

Someone who can identify the ideas, content, tools, services, software, search strategies, and AI-enabled experiences that move people from inspiration to decision.
Ideal Candidate You are a strategic digital marketer with strong instincts for customer behavior, technology, content, search, and performance.
You understand that modern digital marketing is not just campaigns.

Build digital marketing strategies that connect business priorities, product launches, customer needs, search behavior, and sales goals.
Develop lead magnets and digital tools that are genuinely useful to the customer and valuable to the business.
Lead paid media strategy, campaign structure, audience targeting, creative testing, and performance optimization.
Work with ecommerce, creative, product marketing, communications, sales, CRM, IT, and external partners to bring digital initiatives to life.
Improve the full funnel from search or ad click to landing page to lead capture to nurture to sales visibility.
You will help Techo-Bloc build a stronger digital growth engine.
Our lead magnets and tools create better-quality leads, not just more form fills.
The business has clearer visibility into what drives action, lead quality, demand, and growth.

Techo-Bloc shows up more effectively in search engines, AI-generated answers, comparison moments, and high-intent research journeys.
Paid media is tied to real demand, product interest, and sales opportunities.
Digital services and AI-enabled experiences make the buying journey smarter and more useful.
Our website, campaigns, content, tools, and search strategy work together as one connected funnel.

Lead SEO/GEO strategy across product pages, category pages, educational content, local intent, project inspiration, technical content, and AI-search visibility.

Identify what customers are searching for, asking, comparing, and struggling to understand - then turn those insights into better content, campaigns, tools, and digital experiences.
Customers can find, discover, understand, visualize, and choose our products more easily.

This listing is sourced directly from Techo-Bloc's careers page and normalized into a canonical job model.