Ministry Brands

Ministry Brands

Director of Demand Generation

US-MB-Home Office · Director

Sponsorship not specifiedDetected 30 days ago
Content MarketingPerformance MarketingSalesPerformance ManagementCustomer SuccessCollaboration

About the role

  • Ministry Brands is looking for a Director of Demand Generation to join our growing team!
  • The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.
  • Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual's unique strengths and abilities are developed and valued.

Responsibilities

  • Define and own the demand generation strategy aligned to revenue targets, portfolio priorities, and GTM initiatives
  • Build integrated programs that drive pipeline across both new logo acquisition and customer expansion
  • Ensure demand generation is aligned to the full funnel (lead → opportunity → closed-won )
  • Partner with Product Marketing to activate positioning and messaging in-market
  • Ensure demand generation operates as a core driver of revenue, not just lead volume
  • Lead & Scale the Demand Engine
  • Lead and develop a team across demand gen, lifecycle, and customer marketing
  • Build a scalable demand engine that balances campaigns, always-on programs, and lifecycle motions
  • Lead from the front, stepping into execution when needed to ensure performance, speed, and quality
  • Directly own and execute Performance Marketing, working closely with the agency to plan, launch, and optimize campaigns

Requirements

  • Deep experience in B2B SaaS demand generation and performance marketing
  • Strong understanding of full-funnel marketing and lifecycle strategy

Company info

  • Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations. We serve more than 95,000 customers as a trusted partner in digital transformation and enablement - advancing missions, driving efficiencies, and building engaged communities for more than four decades. The diverse and real-world experiences of our team members serving their communities makes us stronger together and enhances our ability to advance digital transformation for the greater good.
  • Ministry Brands is committed to acknowledging and valuing our employee differences and to creating an environment in which every individual's unique strengths and abilities are developed and valued. Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace. We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.
  • The following locations in the Southeast region are approved remote working locations for this role: Georgia, Tennessee, North Carolina, South Carolina, Alabama, Mississippi, and Florida.
  • Position Overview
  • Ministry Brands is a leading provider of SaaS operational management systems, payments platforms, digital engagement tools and background screening solutions for faith-based, non-profit and for-profit organizations.
  • We serve more than 95,000 customers as a trusted partner in digital transformation and enablement - advancing missions, driving efficiencies, and building engaged communities for more than four decades.
  • Our employees share in the responsibility for creating this environment and demonstrate mutual respect and acceptance in the workplace.
  • We welcome everyone and are dedicated to creating a culture where all our employees have equal opportunity to be heard and reach their full potential.
  • You are responsible for building and operating the pipeline engine of the business, directly accountable for how marketing drives pipeline, conversion, and revenue.
  • The Director of Demand Generation is a strategic and hands-on leader who owns and operates a high-performing demand engine across acquisition and expansion.
  • This is a player-coach role where you will set strategy, lead a team, and directly execute critical functions, most notably Performance Marketing in partnership with our agency.
  • You will integrate Demand Generation, Performance Marketing, Lifecycle Marketing, and Customer Marketing into a unified system that drives predictable, scalable growth across new logo and customer expansion.
  • What You Own
  • You are accountable for building and operating a demand generation system that drives pipeline, improves conversion, and accelerates revenue growth.
  • You own both strategy and execution across:
  • Demand Generation (portfolio-aligned)
  • Performance Marketing (direct ownership and execution)
  • Lifecycle Marketing (eCommerce and expansion journeys)
  • Customer Marketing (expansion enablement and strategic customer plays)
  • Agency Partnerships (as an extension of your team)
  • You own how campaigns, always-on demand, lifecycle, and customer marketing work together as a unified system to drive growth across the full funnel.
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This listing is sourced directly from Ministry Brands's careers page and normalized into a canonical job model.