Lab37
Culinary Brand Manager
Los Angeles, CA
Sponsorship not specifiedDetected 16 days ago
Brand StrategyRoboticsResearch
About the role
- You're the connective tissue between business strategy and creative output.
- You're the connective tissue between our robotics roadmap and the creative output that brings each test brand to life.
Responsibilities
- You're the person who answers: what brands should we be building, for whom, and why?
- You combine market research, consumer insight, and competitive analysis to identify brand opportunities - then translate those opportunities into clear, actionable briefs that the culinary and design team can execute against.
- You're the person who answers: what test brands should we be building, for whom, and why?
- You combine market research, consumer insight, and competitive analysis to identify brand concepts worth prototyping on our robotic platform - then translate those concepts into clear, actionable briefs that the culinary and design team can execute against in R&D.
- Lead concept direction for every brand: define cuisine type, target customer, and strategic positioning
- Drive competitive landscape research and produce menu direction - identify whitespace and define what dishes and components should exist
- Own the brand go/no-go process - define criteria and make the call on what's worth building
- Own menu structure, pricing, and PMIX modeling as brands move toward launch
- own the deployment checklist
- Drive launch and growth in the first 60 days - run proven playbook tactics while actively testing new ones
Requirements
- 3+ years in brand strategy, marketing, or consumer insights - ideally in food and restaurant
- Strong writer and thinker: you can distill complex market dynamics into a clear creative brief
Benefits
- Write menu copy - translate the brand's culinary vision into consumer-facing language
Company info
- Lab37 Robotics, is a technology company focused on the development and deployment of robots designed specifically for direct-to-customer food production.
- Our mission is to revolutionize the food industry by creating innovative robotic solutions that enhance efficiency, quality, and customer satisfaction.
- We are passionate about pushing the boundaries of technology to deliver cutting-edge products that meet the evolving needs of our clients.
- What we are looking for
This listing is sourced directly from Lab37's careers page and normalized into a canonical job model.